Introduction
If you need to review a product today, do you open ChatGPT or just skim Google’s AI Overview? It’s not just you; more users today are relying on AI-generated summaries and chat assistants for fast, reliable answers.
For brands, this shift changes everything.
Traditional SEO alone is no longer enough. To stay visible where users actually look, businesses need to optimize for generative engines, a practice called GEO (Generative Engine Optimization).
But how can brands achieve this? The answer lies in LLM SEO tools. These tools track how often AI systems cite your content, reveal which queries trigger mentions, and show where competitors are appearing instead. By using them, brands can structure and optimize content so AI assistants pull and present it directly, ensuring your expertise reaches users exactly when they’re asking questions.
In this blog, we compare the top LLM SEO tools on various factors and metrics to help you choose the right one for your business. Ready?
🕰️ TL;DR
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Understanding LLM SEO tools
LLM SEO tools, in simple words, help brands and businesses appear in answers generated by LLM models such as ChatGPT, Gemini, and Perplexity.
Rather than just focusing on search rankings, these LLM SEO analysis tools track how often your content is cited inside AI responses and highlight the exact prompts or questions that triggered those mentions.
As discussed above, this shift matters because more users are now turning to AI chat results over traditional search engines.
Most LLM SEO tools may typically audit your site, spot where your business is absent, and guide you on how to create or structure content so it gets pulled into those responses. For instance, an LLM SEO rank tracking tool may suggest adding context-rich data, improving topical coverage, or adjusting how information is presented so that an AI finds it relevant and easy to cite.
For brands, this means visibility at the point of decision-making. Now, instead of competing only for a blue link on page one, your business has a direct chance to be quoted in the AI-generated answer itself, boosting new leads and reach with minimal extra effort.
Key features to consider in LLM SEO tools
The best LLM SEO tools go beyond just tracking keywords and focus on how often your brand is cited in AI-generated answers. A strong tool should have the following features:
AI overview tracking: Monitor how your pages contribute to Google’s AI summaries, not just search rankings
Citation analytics: Track how often AI models mention your brand, where, and in what context
Query visibility: Identify the exact prompts or questions that triggered your brand’s appearance inside AI answers
Content gap detection: Spot topics or sources where competitors are cited but you’re missing, and close those gaps
Citation quality scoring: Measure if your mentions appear in high-value responses, like product guides or recommendations
Format insights: Learn which types of content (e.g., product comparisons, case studies) get cited most often so you can prioritize them.
To help you choose the right platform, below we have curated a list of the best LLM SEO tools you can choose from to dominate AI searches in 2025.
Best LLM SEO tools to use in 2025
Here are the top 10 LLM SEO tools making waves for their features, usability, and results:
Tool Name | Summary | Best feature |
Semrush | Monitors brand presence across AI platforms. | Measures brand's share of voice in AI answers. |
Ahrefs | Combines AI and traditional search visibility tracking. | Groups AI prompts to uncover key visibility drivers. |
Surfer | Uses top-ranking page data to optimize content. | Daily prompt tracking for brand mention alerts. |
Profound | Enterprise-level AI citation and visibility analytics. | Monitors AI crawler indexing patterns on your site. |
Peec AI | Compares your AI visibility directly with competitors. | Reveals which external sites fuel your AI mentions. |
Goodie AI | Specializes in AI-powered product recommendation visibility. | Tracks specific product tags assigned by AI models. |
Otterly.AI | Tracks brand citations and mentions in AI answers. | Automated multi-platform AI term tracking. |
Indexly | Automates content submission to search engines and AI. | Shows which pages AI bots are actively accessing. |
Rankscale | Tracks precise AI rankings per query and location. | Hyper-specific query, engine, and region tracking. |
Writesonic | AI writer that also tracks and improves LLM visibility. | Uses real user conversations to guide optimization. |
Semrush
via Semrush Homepage
USP: Tracks and optimizes your brand's presence across AI platforms like ChatGPT, Gemini, and Perplexity.
Semrush's LLM SEO tools analyze how AI search engines present your brand. The Enterprise AIO offers AI tracking for large marketing teams, delivering deep competitor and sentiment analysis. The AI SEO Toolkit provides a more focused solution for small to mid-sized businesses, integrating directly into the existing Semrush platform to monitor essential visibility metrics and identify content opportunities from actual user queries.
Best features
Measure your brand's share of voice against competitors in AI responses
Discover the specific prompts that make AI tools mention your brand
Analyze sentiment to see if AI portrays your brand positively or negatively
Identify strategic content gaps using real questions people ask AI
Track visibility trends to see if your mentions are increasing over time
Pricing
via Semrush Pricing Page
Ahrefs
via Ahref Homepage
USP: Tracks your brand's visibility across AI answers and traditional search, all in one platform.
Ahrefs integrates AI visibility tracking into its established SEO software. Its Brand Radar add-on specifically measures how often AI models like ChatGPT cite your brand, providing a unique metric called ‘AI share of voice.’ The AI Content Helper adds a layer of real-time guidance for crafting content aligned with search intent and competitor strategies, supporting multilingual reach and comprehensive topic coverage.
This popular LLM SEO tool's effectiveness is powered by one of the world's largest and most frequently updated backlink databases, a core asset inherited from its primary SEO functions.
Best features
Tracks brand mentions within AI-generated answers from platforms like Google AI Overviews
Clusters AI prompts to reveal the questions driving your brand's visibility
Measures ‘search demand’ for topics to anticipate user interest
Group keywords by search intent automatically to uncover hidden opportunities
Score content based on competitor-backed topical coverage instead of keyword density
Monitor AI share-of-voice, impressions, and mentions to track visibility trends
Pricing
via Ahref Pricing Page
Surfer
via Surfer Homepage
USP: Optimizes content for both search engines and AI chatbots using data from top-ranking pages.
Surfer is an SEO platform that analyzes over 500 ranking factors to guide content creation. It has evolved from a classic content optimizer to include features for tracking and improving visibility in AI models like ChatGPT and Google’s AI Overviews.
The AI tracker identifies the exact sources AI models cite, revealing which of your pages are being used as references. Further, integration with Google Docs allows for real-time optimization suggestions directly. It also groups semantically similar phrases, so the content is optimized for topics rather than just individual keywords
Best features
Tracks specific prompts daily to monitor brand mentions across leading AI chatbots
Its Content Score shows a 26% correlation with Google rankings, offering a data-backed optimization target
Auto-Optimize feature rewrites drafts to improve SEO scores without altering the core message
Semantic Internal Linking uses AI to suggest relevant, strategic internal links automatically
Pricing
via Surfer Pricing Page
Profound
via Profound Homepage
USP: Tracks brand visibility across AI answers, revealing citation sources and user conversations to guide strategy.
Profound provides enterprise-level analytics for AI search visibility, moving beyond basic rank tracking. It specializes in mapping how AI models interpret and position your brand across platforms like ChatGPT and Google AI Overviews.
This high-end LLM SEO tool also reveals citation sources, conversation trends, and AI-driven traffic. And beyond simple visibility, it provides executive dashboards, competitor benchmarking, and agent analytics to measure how AI crawlers interact with your content.
Best features
Tracks AI crawler behavior to measure indexing patterns and technical optimization needs
Provides share of voice comparisons against competitors within AI-generated responses
Identifies product-level visibility within specific AI features like ‘ChatGPT Shopping’
Offers enterprise-grade compliance and integrates with existing data warehouses
Features a ‘Conversation Explorer’ to see real-time user prompts about your industry
Pricing
via Profound Pricing Page
Peec AI
via Peec AI Homepage
USP: Tracks your brand's visibility across multiple AI models and compares it directly against competitors.
Peec AI provides a strategic lens into generative search, moving beyond simple mention tracking. It pinpoints the exact web sources AI models cite for specific prompts, revealing why competitors appear instead of you.
This purpose-built platform further specializes in multilingual and regional analysis, offering global brands a clear view of their AI presence across different markets. By focusing on citation origins, rather than just rankings, it delivers actionable intelligence for content and outreach strategies.
Best features
Identifies the specific third-party websites that most frequently influence your brand's AI mentions
Provides a line and bar visualization to track prompt-level visibility trends against competitors over time
Generates instant alerts for significant ranking fluctuations within AI model responses
Source analysis identifies top websites shaping AI mentions for precise outreach
Prompt-level analytics track performance over time and reveal underperforming queries
Pricing
Via Peec AI Pricing Page
Goodie AI
via Goodie Homepage
USP: Secures product visibility within AI shopping shelves, not just general search results.
Goodie AI focuses exclusively on how products are recommended within AI-driven commerce interfaces like ChatGPT and Amazon Rufus.
It moves beyond brand mentions to track specific SKU placement, product tags like ‘Top Pick,' and competitor co-appearance in high-intent shopping queries. This provides brands with actionable intelligence on their AI shelf presence.
This top LLM SEO tool also offers a consolidated dashboard, monitoring visibility and sentiment across multiple AI engines. It is one sense designed for product marketers needing to understand and influence AI-generated buying recommendations.
Best features
Tracks nuanced product tags assigned by LLMs, such as ‘Best Value’ or ‘Editor’s Pick’
Reveals which competitor products frequently appear alongside yours in AI carousels
Measures precise shelf metrics like average placement and category saturation for commerce
Provides query-level reporting tailored specifically to buyer-intent prompts
Pricing
Public pricing unavailable. Teams may contact sales to get a custom quote.
Otterly.AI
via Otterly Homepage
USP: Tracks brand mentions and website citations across leading AI search platforms.
Otterly AI moves beyond traditional SEO by tracking how often and where your brand is mentioned within answers on platforms like ChatGPT, Google AI Overviews, and Perplexity.
Regarded as one of the best seo tools for LLM optimization, Otterly AI identifies which specific website pages are cited as sources, offering a clear measure of your brand's authority to these engines. By revealing the exact prompts that trigger these mentions, it provides a strategic baseline for your AI ranking strategies. The data analyzed by this tool can help adapt content and outreach strategies to secure visibility where users are now asking questions.
Best features
Automates the tracking of your key terms across multiple AI platforms simultaneously
Provides a ‘Brand Visibility Index’ to quantitatively measure standing against competitors
Conducts GEO Audits that analyze over 25 on-page factors specifically for AI citation success
Tracks the historical performance of link citations with visual charts to monitor fluctuations
Pricing
via Otterly AI Pricing Page
Indexly
via Indexly Homepage
USP: Automate search engine and AI indexing to rank faster, without manual submissions or waiting.
Indexly eliminates the waiting period for search engines to discover and index your content. It automatically scans your sitemaps, identifying new or unindexed pages, and submits them directly to Google, Bing, and Yandex. This automation cuts through the delay inherent in organic crawling.
Beyond traditional search, this LLM SEO tool provides specific features like generating an llms.txt file and submitting content via Bing to enhance visibility on platforms like ChatGPT and Perplexity. It further combines this with essential technical SEO audits and rank tracking, offering a focused path to faster online discovery.
Best features
Provides specific visibility into traffic from AI bots like OpenAI and Anthropic, showing which pages they are accessing
Automates the entire submission workflow by continuously monitoring sitemaps for changes, not just new pages
One-click de-indexing tool to remove unwanted pages directly from Google's index, protecting your brand
Integrates rank tracking with indexing actions, allowing you to see the direct impact of your submissions on keyword positions
Pricing
via Indexly Pricing Page
Rankscale
via Rankscale Homepage
USP: Track precise AI visibility for specific search terms, engines, and regions with accuracy.
Rankscale is a Generative Engine Optimization (GEO) platform addressing the core challenge of hyper-personalized AI search. It moves beyond generic visibility percentages, allowing you to track rankings for exact queries on specific AI engines like ChatGPT or Perplexity in targeted locations.
One of the best LLM SEO analysis tools, Rankscale also provides a technical audit revealing how AI crawlers interpret your site's content and structure, identifying precise gaps that affect your AI readiness score. Further, it automatically identifies competing brands directly from the AI search results for your tracked terms.
Best features
Offers an unmatched level of specificity, tracking rankings per query, per AI engine, and per geographic region
Distinguishes sentiment derived from live web data versus an AI's internal training data for clearer reputation management
Provides side-by-side comparisons of your current content with AI-optimized versions to visualize improvements
Connects individual cited URLs back to the specific brands mentioned and the search queries that triggered them
Pricing
via Rankscale Pricing Page
Writesonic
via Writesonic Homepage
USP: Only LLM SEO analysis tool that moves from tracking AI search visibility to executing precise, data-backed actions.
Writesonic is an AI-powered writing and LLM SEO tool that aims to increase your brand's visibility in both traditional and AI-powered search results. It uniquely consolidates live competitor analysis, real keyword data from sources like Ahrefs, and proprietary AI search analytics.
The platform goes beyond tracking by providing specific actions to close visibility gaps. It further enables the creation of content optimized to rank on Google and earn citations from major LLMs like ChatGPT and Perplexity.
Best features
Tracks brand visibility across AI platforms using real user prompts, not just keywords, sourced from over 120 million conversations
Automatically deploys fixes for technical SEO issues like broken schemas without requiring developer intervention
Identifies and helps you target specific websites that already have authority with AI but are missing your brand's citation
Flags pages at risk of losing AI visibility, recommending precise updates such as adding fresh statistics or new examples
Pricing
via Writesonic Pricing Page
Why optimizing for LLMs is crucial today?
Google's search dominance is declining. In Q2 2025, Google handled ~81% of global digital queries, while ChatGPT accounted for 9%, a significant rise from previous years. This shift reflects a clear, growing trend where users prefer AI-generated answers over traditional search results.
A key factor in this change is also the rise of ‘zero-click’ searches. As of 2025, approximately 60% of Google searches result in zero clicks, meaning users obtain answers directly from the search page without visiting external websites. This trend is even more pronounced on mobile devices, where about 77% of searches end without a click-through to a website.
All these stats and figures point to only one thing: To maintain visibility, reach, and relevance, AI SEO optimization is no longer a choice.
How Fibr powers brand growth with AI SEO optimization?
Can Fibr make your brand more visible in AI-generated answers? The answer is yes!
Fibr AI converts raw website analytics into structured insights that LLMs can easily access. And then by linking it with Google Analytics, brands can ask detailed questions about GEO traffic, demographics, and query-level trends, and get immediate, clear responses.
For example, a fashion e-commerce brand can ask, ‘Which cities showed the highest spike in weekend traffic last month?’ and Fibr will instantly highlight the top-performing regions. Similarly, a SaaS company can query, ‘Which user segment engaged most with our pricing page?’ and receive actionable insights without digging through multiple dashboards.
By making traffic patterns, demographics, and engagement metrics accessible, Fibr improves the chances of your brand appearing in AI summaries exponentially.
Want to learn more about how Fibr AI works around LLMs?Start a 30-day free trial today!
FAQs
What are LLM SEO tools, and how do they differ from traditional SEO tools?
LLM SEO tools are built to optimize how brands appear inside AI-generated responses on platforms like ChatGPT, Gemini, or Perplexity. Traditional SEO focuses on ranking web pages in search engines like Google or Bing, often relying on backlinks and targeted keywords. LLM SEO tools instead measure citations, entity strength, and coverage across AI outputs.
Which are the best LLM SEO analysis tools available in 2025?
Some of the best LLM SEO tools in 2025 include Semrush, Surfer, Ahrefs, Peec AI, Writesonic, and Indexly. These platforms track citations in AI answers, identify authority gaps, and optimize content for generative search.
How do LLM SEO tools help optimize AI visibility?
LLM SEO rank tracking tools measure how often and in what context a brand appears in AI-generated results. Instead of only checking search engine positions, they track citations across ChatGPT, Gemini, and Perplexity. This helps businesses understand if their content is being used, credited, or ignored by LLMs. Based on these insights, marketers can refine their content strategies, enhance authority signals, and create coverage that ensures higher visibility.
What should you look for when choosing an AI SEO optimization platform?
When selecting an AI SEO optimization platform, prioritize features that go beyond keyword rankings. Look for citation tracking in LLMs, semantic analysis, structured data support, and AI visibility reporting. The best LLM SEO analysis tools should also measure coverage breadth, competitor presence in AI summaries, and provide actionable insights for optimizing content.
The best tools help you win both on Google SERPs and across generative AI search engines.
