Big Data

Big Data refers to vast and complex data sets that traditional data processing software cannot handle efficiently. In marketing, AI plays a crucial role in analyzing these large data sets to extract valuable consumer insights, identify trends, and uncover patterns that would otherwise be indiscernible.

By leveraging big data, marketers can make more informed decisions that are data-driven, enhancing the effectiveness of campaigns and optimizing resource allocation.

The insights gained from big data analytics enable businesses to tailor their marketing strategies to better meet the needs of their target audience, ultimately improving engagement and conversion rates.