Digital Twin

A digital twin is a virtual model or replica of a physical product, service, or process, created to simulate real-world conditions and predict outcomes before actual implementation.

In marketing, digital twins are used to model marketing campaigns, customer interactions, or entire business processes to foresee the effects of various strategies and decisions.

This powerful tool allows marketers to test different scenarios and make adjustments in a risk-free virtual environment, providing valuable insights that lead to more informed, effective, and strategic decision-making in the real world.