Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) is a technology that uses real-time data to automatically adjust and personalize advertising creatives for individual users.

DCO assesses user behavior, preferences, and context to dynamically create ads that are most likely to resonate with each viewer.

This personalization can significantly enhance the relevance and effectiveness of ad campaigns, leading to higher engagement rates, better conversion rates, and an overall more efficient advertising spend.