Ecommerce Conversion Rate Optimization

Ecommerce Conversion Rate Optimization (CRO) focuses on increasing the percentage of website visitors who take desired actions, such as making a purchase.

It involves improving user experience (UX), running A/B tests, personalizing content, and optimizing page speed. CRO also emphasizes clear value propositions, like highlighting benefits and trust signals. The goal is to maximize the value of existing traffic by making the site more efficient at converting visitors into customers.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Eye Flow

Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content.

Experiential Marketing

Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption.

Experience Optimization

Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes.

Experience Management

Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint.

Experience Analytics

Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals.

Exit Survey

An exit survey collects feedback from users who are about to leave a website, app, or product flow.

Delaware, USA

Subscribe to our newsletter for exclusive updates and insights.

By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.

[Image: AICPA] A circular blue seal for the AICPA SOC for Service Organizations compliance standard. The logo features white text centered within two concentric blue circles, including a URL and a descriptive title wrapped along the bottom edge. Text in image: AICPA SOC aicpa.org/soc4so SOC for Service Organizations | Service Organizations TM

[Image: GDPR] General Data Protection Regulation (GDPR) emblem featuring a solid blue circle with the white acronym "GDPR" in the center. The text is encircled by 12 yellow five-pointed stars, mimicking the design of the European Union flag. Text in image: GDPR

[Image: CCPA] A circular seal for the California Consumer Privacy Act featuring a dark blue map of California with a yellow padlock icon over the center. The acronym CCPA is written in bold blue letters below the map, and the full name of the act wraps around the circular blue border in white capital letters. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA

[Image: ISO] A blue and white circular seal indicating ISO certification status. The logo features a solid blue center circle containing the specific standard designation, surrounded by a white outer ring with blue arched text. Text in image: CERTIFIED ISO 9001:2008 COMPANY

[Image: HIPPA] A circular blue and white compliance badge featuring a central caduceus medical symbol. The text "HIPAA COMPLIANT" is written in a circular path around the symbol, and a website URL is printed along the bottom outer edge. Text in image: HIPAA COMPLIANT HIPAATraining.com

[Image: G2 review] A G2 Winter 2026 High Performer award badge featuring a white shield shape with a red and orange chevron at the bottom. The top right corner includes the G2 logo in white on a red background. Text in image: WINTER 2026, G2, High Performer

Products

Ads Personalization

Journey Personalization

Audience Personalization

LLM Based Personalization

CDP Personalization

Experimentation Platform