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Ecommerce Conversion Rate Optimization
Ecommerce Conversion Rate Optimization (CRO) focuses on increasing the percentage of website visitors who take desired actions, such as making a purchase.
It involves improving user experience (UX), running A/B tests, personalizing content, and optimizing page speed. CRO also emphasizes clear value propositions, like highlighting benefits and trust signals. The goal is to maximize the value of existing traffic by making the site more efficient at converting visitors into customers.
Explore more Glossary terms
Eye Flow
Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content.
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Experiential Marketing
Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption.
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Experience Optimization
Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes.
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Experience Management
Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint.
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Experience Analytics
Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals.
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Exit Survey
An exit survey collects feedback from users who are about to leave a website, app, or product flow.
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