How does AI ensure the generated hypotheses are relevant to business goals?

AI ensures that hypotheses align with business goals by considering your company’s key performance indicators (KPIs). For example, if your goal is to increase average order value, AI might suggest testing upsell opportunities during checkout. It keeps track of business objectives like improving customer retention or reducing bounce rates and tailors its hypotheses accordingly. Additionally, AI continuously learns which changes lead to the most impact, so future hypotheses are more targeted.