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Directional Cues

Directional cues are visual or contextual elements that guide users’ attention or behavior within an interface. These may include arrows, gaze direction in images, animation, whitespace, or microcopy that nudges users toward key actions. Designers use directional cues to strengthen clarity and reduce cognitive load, shaping how users move through a page or app. Effective cues feel natural, not forced, and align with user intentions.

For example, checkout pages may use subtle arrows toward “Continue” buttons, or a hero image may show a person looking toward key text. Even subtle spacing or button position acts as a directional signal. Used thoughtfully, these cues boost usability and conversion by making the next step obvious.

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Explore more Glossary terms

Dynamic Landing Pages

Dynamic landing pages are web pages that change content based on user behavior, demographics, or source of traffic.

Dynamic Heatmap

A dynamic heatmap is a visual representation of user interactions on a website, showing where visitors click, scroll, or hover.

Dynamic Content

Dynamic content refers to web content that automatically changes based on user behavior, preferences, or data.

Drop-Off Rate

Drop-off rate refers to the percentage of visitors who leave a website or abandon a process, such as a checkout or form submission, before completing the desired action.