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Drop-Off Rate

Drop-off rate refers to the percentage of visitors who leave a website or abandon a process, such as a checkout or form submission, before completing the desired action.

It’s a key metric in conversion rate optimization, indicating where users lose interest or encounter friction. High drop-off rates often highlight problems with user experience, confusing navigation, or technical issues. Analyzing drop-off points helps identify areas for improvement to reduce abandonment and increase conversions. Reducing drop-off rates is crucial for improving overall website performance and customer retention.