Split Testing

Definition

Split testing, also called A/B testing, is a way to compare two or more versions of a webpage, email, or ad. Visitors are randomly shown different versions, and their behavior is tracked to see which version performs better. It helps businesses make data-driven decisions instead of relying on guesswork.

What Can Be Split Tested

Split testing can test headlines, images, CTAs, colors, layouts, or offers. Beyond visuals, split testing is also useful for testing content tone, pricing strategies, and audience targeting. It's one of the simplest and most reliable ways to improve marketing performance.

Example

A business could show half of its audience a red button and the other half a blue button to see which gets more clicks.

Requirements for Valid Results

To get meaningful results, tests need a proper sample size and clear goals. Without them, you risk false positives. Split testing is powerful because it focuses on real user behavior, not assumptions.

Related Glossary Terms

Statistical Significance

Statistical significance means that the results of a test are unlikely to have occurred by random chance. In marketing and A/B testing, it shows whether the difference between two versions is real or just luck. A result is called statistically significant when the probability of error is very low, usually less than 5% (p-value < 0.05). It helps businesses make confident decisions based on data rather than intuition.

Standard Error

Standard error tells us how accurate a sample average is likely to be. A small standard error means the sample is close to the real value, while a large one means more uncertainty. For marketers, it helps judge how reliable test results are before making decisions based on them.

Squeeze Page

A squeeze page is a simple landing page designed to capture visitor information, usually an email address, in exchange for something valuable like a free guide, webinar, or discount. Unlike long sales pages, squeeze pages are short, focused, and avoid distractions. Their only goal is to get a visitor to sign up or subscribe. Marketers use squeeze pages to grow email lists, build leads, and nurture relationships that later convert into paying customers.

Split-URL Testing

Split-URL testing is a testing method where users are sent to completely different web page URLs to compare performance. Unlike standard A/B testing, which changes small elements like buttons, split-URL testing compares entirely different designs or layouts. It's often used for major redesigns, landing page strategies, or testing large content changes. Because the differences are bigger, results can show clear insights. However, it requires more development resources and careful tracking of user behavior.

Split Testing for Pricing

Split testing for pricing is when businesses show different groups of customers different prices for the same product to see which price drives more sales or profit. This helps companies understand the balance between customer willingness to pay and business revenue. The method must be handled carefully to avoid upsetting customers who notice different prices. When done ethically, it gives strong insights into customer psychology and price sensitivity.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What is split testing and how does it work?
Split testing, also called A/B testing, is a way to compare two or more versions of a webpage, email, or ad. Visitors are randomly shown different versions, and their behavior is tracked to see which version performs better, helping businesses make data-driven decisions instead of relying on guesswork.
What elements can you test with split testing?
Split testing can be used to test headlines, images, CTAs, colors, layouts, offers, content tone, pricing strategies, and audience targeting.
What do you need for split testing results to be valid?
To get meaningful results, tests need a proper sample size and clear goals. Without them, you risk false positives.
What is the difference between split testing and split-URL testing?
Standard split testing (A/B testing) changes small elements like buttons on the same URL, while split-URL testing sends users to completely different web page URLs to compare entirely different designs or layouts. Split-URL testing is often used for major redesigns and requires more development resources.
What does statistical significance mean in the context of split testing?
Statistical significance means the results of a test are unlikely to have occurred by random chance. A result is considered statistically significant when the probability of error is very low, usually less than 5% (p-value < 0.05), indicating the difference between two versions is real rather than due to luck.
Can split testing be used for pricing?
Yes. Split testing for pricing involves showing different groups of customers different prices for the same product to see which price drives more sales or profit. It must be handled carefully to avoid upsetting customers who notice different prices, but when done ethically it provides strong insights into customer psychology and price sensitivity.

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