AI Marketing
5 mins
Overview
Our Journey: The Birth of Fibr
Founded in January 2023 by CEO Ankur Goyal and CPO Pritam Roy, Fibr emerged from a vision to create an all-encompassing personalization platform that addresses every aspect of personalization across multiple channels and modalities—text, image, video, and location.
We recognized the limitations of existing personalization tools and set out to build a solution that offers comprehensive, on-brand, and scalable consumer experiences.
Most personalization tools out there are pretty outdated. They're usually good at one thing - maybe web, ads, or email - but miss the big picture. They'll throw in some generic pop-ups, stick names in emails, or run basic A/B tests. That's not real personalization.
It doesn't get how each customer's journey is unique. What happens is marketers sign long pricey contracts and end up stuck with tools they can't use well. And now with cookies going away and AI booming, these old tools just can't keep up.
Being marketers ourselves, we get it. We want every marketer, big or small, to have access to powerful AI-personalization tools without breaking the bank.
Our idea is simple: technology should work for marketers, not the other way around.
This empathy and understanding led to the birth of Fibr, an AI platform that integrates seamlessly into marketing workflows to produce unique consumer experiences tailored to every interaction.
Addressing the Core Problem: Rising CAC and the Future of Marketing
As data privacy regulations evolve and third-party cookies phase out, marketers face the dual challenges of rising CAC and the need for more personalized consumer interactions. Fibr addresses these challenges head-on, providing solutions that are both effective and scalable.
The Problem:
Increasing CAC: Customer acquisition costs have doubled since 2022 and are projected to double again by 2024 with upcoming changes in data privacy regulations.
Data Privacy Regulations: With GDPR, CPRA, and Apple’s App Tracking Transparency, the traditional methods of tracking and targeting consumers are becoming obsolete.
Lack of Personalization: Existing tools offer limited personalization capabilities, failing to deliver the unique experiences consumers expect.
How Fibr Aims to Solve it?
Fibr addresses the critical challenges of rising CAC and the phase-out of third-party cookies by leveraging advanced AI technology to create highly personalized consumer experiences.
Our platform seamlessly integrates into existing marketing workflows, enabling marketers to deliver relevant and engaging content at every touchpoint.
By providing tools that ensure each consumer interaction is tailored to individual preferences, Fibr enhances engagement, boosts conversion rates, and ultimately reduces acquisition costs.
Fibr’s AI-powered Personalization Hub offers two main products designed to tackle these challenges:
Web Pilot:
Personalized Landing Pages: Fibr’s flagship product, Pilot, creates personalized 1:1 landing pages for every ad, email, and communication. This feature ensures that each consumer interaction is relevant and engaging, significantly boosting conversion rates and reducing CAC.
Seamless Integration: Pilot integrates effortlessly into existing marketing workflows, providing a cohesive and scalable solution without the need for extensive technical support.
Proven Results: In our partnerships with large enterprises, Pilot has demonstrated a 10-15% increase in conversion rates, showcasing its effectiveness in driving engagement and reducing acquisition costs.
Blocks:
Content Adaptation: Blocks allows marketers to adapt existing content across various formats, ensuring personalized content for diverse audiences, channels, and touchpoints.
Efficiency and Control: This feature empowers marketers to maintain brand consistency while tailoring messages to individual consumer preferences, enhancing overall campaign effectiveness.
Our Funding: A Strong Start
Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors like Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), Yamini Bhat (Founder, Vymo), and others.
Prayank Swaroop, Partner at Accel, expressed enthusiastic support for Fibr: “At Accel, we champion innovative business models and cutting-edge technologies.
We believe Fibr’s landing page for every ad proposition could be a game-changer in the ad ecosystem for consumer companies, especially with CAC challenges due to privacy policies and cookie deprecation.
Fibr’s affordable sachet pricing model, where users only pay for usage, disrupts traditional SaaS pricing, making it accessible for all marketers.
We're thrilled to support their vision of an AI-powered personalization hub that empowers marketers with greater efficiency and control to deliver superior results.”
Building a Strong Team: Our Strength
What started as a vision shared by two founders has now grown into a dynamic team, bringing together talent from diverse backgrounds.
Each member of the Fibr team shares a common goal—to revolutionize marketing through innovative personalization. From seasoned marketers to tech enthusiasts, our team collaborates seamlessly, blending their unique perspectives and expertise.
This collaborative spirit fuels our progress and innovation, driving us to create solutions that truly resonate with marketers and consumers alike.
Recognition and Looking Ahead
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more.
This recognition underscores the impact of our innovative approach to personalization and the potential of our platform to transform the marketing landscape.
These features collectively underscore the industry-wide acknowledgment of Fibr's potential to transform the marketing landscape.
The recognition from these esteemed platforms validates our efforts and highlights the critical need for advanced personalization tools in the face of evolving data privacy regulations and increasing CAC.
Fibr’s AI-powered personalization hub offers a comprehensive solution to these challenges, enabling marketers to create unique consumer experiences that drive engagement and conversions.
Our innovative approach is not only addressing current marketing pain points but also setting new standards for future marketing practices.
Join Us on Our Journey
Fibr is committed to empowering marketers with the tools they need to create truly personalized consumer experiences.
Our innovative AI-powered platform, accessible pricing model, and strong backing from industry leaders position us as a game-changer in the marketing world.
To be a part of our journey, write us to at careers@fibr.ai
For more information, visit https://www.fibr.ai
Together, we can revolutionize personalization in marketing!
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
