How does conversion rate optimization fit into a digital marketing strategy?

You can push traffic all day with SEO, paid ads, and email, but if your site doesn’t convert, it’s money out the window. CRO lets you capitalize on the traffic you already have by improving user experience, messaging, and flow. That means lower customer acquisition costs, higher ROI, and more sustainable growth. It also gives you a feedback loop. Insights from CRO testing improve ad messaging, landing page copy, and product positioning across channels.