Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

landing pages for Google Ads

How important is load speed for Google Ads landing pages?

Load speed is very important for Google Ads landing pages. Slow pages frustrate users, increase bounce rates, and reduce conversions. Google also uses load speed as a factor in ad ranking and quality score. Fast-loading pages improve user experience and ad effectiveness.