What's the impact of intrusive pop-ups on Google Ads landing page performance?

Intrusive pop-ups often hurt Google Ads landing page performance by frustrating users and increasing bounce rates. Google also penalizes pages that interrupt mobile users with large pop-ups, affecting ad quality scores. If pop-ups are used, they should be delayed, unobtrusive, and easy to close. Avoid showing them immediately on page load, especially when users are trying to engage with your main content.