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Banner blindness

Banner blindness occurs when users overlook or mentally filter out banners, pop-ups, or ad-like graphics. This happens because people have learned to recognize common ad placements and design patterns.

For digital marketers, it highlights the need for native ad formats, subtle design choices, or more engaging creative. Even valuable information can go unnoticed if it looks too much like an ad.

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The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.

Brand Engagement

Brand engagement is the emotional connection and interaction between a customer and a brand.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.

Below The Fold

Below the fold refers to the part of a webpage that users see only after scrolling.

Behavioral targeting

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.

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