Behavioral targeting

Behavioral targeting uses data from browsing history, clicks, searches, and purchases to deliver more relevant experiences. Instead of showing the same ad to everyone, this method personalizes outreach to match a user’s demonstrated interests. For example, someone who recently browsed running shoes might see ads for sports apparel. Done well, behavioral targeting improves relevance and efficiency, though it must balance personalization with respect for privacy.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.

Brand Engagement

Brand engagement is the emotional connection and interaction between a customer and a brand.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.

Below The Fold

Below the fold refers to the part of a webpage that users see only after scrolling.

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.

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