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Brand Engagement

Brand engagement reflects how customers connect, interact, and stay loyal to a brand across channels. It is shown through actions like repeat purchases, social media interactions, or word-of-mouth recommendations.

Strong brand engagement leads to higher trust and long-term value. For instance, when people consistently share a brand’s posts or choose it over competitors, it demonstrates a deeper relationship than transactions alone.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.

Brand Engagement

Brand engagement is the emotional connection and interaction between a customer and a brand.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.

Below The Fold

Below the fold refers to the part of a webpage that users see only after scrolling.

Behavioral targeting

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.