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Bucket Testing

Bucket testing divides traffic into separate groups, each exposed to different versions of a webpage or feature. It is used to measure which variation performs better in terms of conversions, engagement, or revenue.

Unlike observational studies, this method creates controlled environments for decision-making. For instance, one bucket might see a green CTA button, while another sees a red one, and results reveal which drives more clicks.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.

Brand Engagement

Brand engagement is the emotional connection and interaction between a customer and a brand.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.

Below The Fold

Below the fold refers to the part of a webpage that users see only after scrolling.

Behavioral targeting

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.