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Below The Fold

Below the fold is the section of a webpage that becomes visible once a visitor scrolls past the initial screen view. It often contains supporting details, secondary CTAs, or long-form content. While above-the-fold content captures immediate attention, below-the-fold elements can still drive engagement when users are motivated to keep reading. Placement depends on design priorities and user behavior insights.

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Optimizing the Entire Customer Journey

Explore more Glossary terms

Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

Breadcrumb Navigation

Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.

Brand Engagement

Brand engagement is the emotional connection and interaction between a customer and a brand.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.

Below the fold refers to the part of a webpage that users see only after scrolling.

Behavioral targeting

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.

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Interactive Forms

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This page contains a form with the following fields:

  • name@gmail.com (email)
  • website (text)
  • company (text)
  • message (text)
  • subject (text)
  • title (text)
  • description (text)
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