Cart abandonment occurs when shoppers place items in their digital cart but exit before checkout. High abandonment rates can signal problems like unexpected costs, poor usability, or lack of trust. Recovery strategies include retargeting ads, reminder emails, or simplifying checkout flows. For example, an email offering a small discount or free shipping often brings customers back. Tracking and addressing cart abandonment directly improves revenue and customer experience.
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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