Clickmaps are tools that display where users click on a webpage, revealing interaction patterns and usability issues. They help identify which elements attract attention and which are ignored, providing evidence for design changes.

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Clickmaps

Clickmaps are tools that display where users click on a webpage, revealing interaction patterns and usability issues.

They can help you see which elements attract attention and which are ignored. For example, a clickmap might show heavy clicks on a non-clickable image, signaling confusion.

Clickmaps are commonly used in conversion optimization and UX research to refine layout, navigation, and CTA placement. They provide evidence for design changes instead of guesswork.

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Explore more Glossary terms

Customer Journey Mapping

Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.

Customer Journey Management

Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.

Customer Data Platform

A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.

Custom Conversion

A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.

CUPED

CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.

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