Conversion happens when a user completes a goal action such as purchasing, signing up, downloading, or subscribing. It reflects successful movement through a digital experience.
Tracking conversions helps you see which efforts influence user actions. This information allows you to adjust content, messaging, or interface elements to better support decision-making and user intent.
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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