Email Marketing

Email marketing is the practice of sending targeted messages to customers and prospects through email to build relationships and drive actions. It supports education, product promotion, onboarding, and retention through tailored communication. Strong programs rely on segmentation, timing, and personalization to deliver relevant value. Many brands use automated journeys to consistently nurture leads and existing users.

For example, a SaaS platform may share onboarding tutorials with new users, product launch emails with subscribers, and reminders for expiring plans. Revenue-focused campaigns track open rates, click-through rates, and conversions to refine results. Good email marketing maintains user trust by offering useful content instead of noise. Over time, it becomes one of the most cost-efficient channels to grow lifetime value.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Eye Flow

Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content.

Experiential Marketing

Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption.

Experience Optimization

Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes.

Experience Management

Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint.

Experience Analytics

Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals.

Exit Survey

An exit survey collects feedback from users who are about to leave a website, app, or product flow.

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