Heatmaps are visual tools that show where users click, scroll, or focus their attention on a webpage. They help marketers see which areas draw the most interaction and which sections are ignored.
In marketing, a hypothesis is a clear assumption or prediction made before running an experiment. It defines what change is being tested and the expected outcome.
Hyper-personalization is tailoring marketing messages to individuals using real-time data such as behavior, browsing history, or purchase patterns. It goes beyond simple segmentation by creating experiences unique to each user.
In marketing analytics, a High Density Interval is a statistical range that shows where most likely values for a measurement lie. It is often used in predictive models to describe uncertainty.
Hesitation time measures how long users pause before interacting with a form field or webpage element. It indicates confusion, uncertainty, or difficulty in decision-making.
A hero image is a large, prominent banner placed at the top of a webpage, often on the homepage or landing page. It usually includes visuals and a call-to-action that introduces the brand or key offer.
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