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Native App

A native app is a mobile application built specifically for one platform, like iOS or Android. It uses the platform’s programming languages and features, offering better performance and user experience.

Native apps feel smoother and faster than hybrid apps because they’re built for a specific operating system. They can use device features like cameras or GPS easily.

While costlier to develop, they deliver a more polished experience, which often leads to higher user satisfaction and retention.

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Null Hypothesis

The null hypothesis is an assumption in testing that there’s no significant difference or effect between two versions. It’s the default belief until data proves otherwise.

North Star Metric (NSM)

The North Star Metric is the single most important metric that best reflects a company’s long-term growth. It focuses teams on delivering value to customers and avoiding distractions.

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