1. Fibr

Via Fibr

Fibr is a disruptor in the digital optimization and A/B testing space. For most SMBs, we believe Fibr is the most viable Adobe Target alternative. 

FIbr is an AI-powered personalization and conversion rate optimization platform that helps organizations personalize landing pages, conduct A/B tests and audience segmentations, and easily create large-scale, on-brand content.

The platform promises an impressive 25% increase in post-click conversions and a 28% average ROI. Apart from usual testing and personalization, Fibr optimizes landing pages for Google Keywords, LinkedIn Ads, Meta Ads, and other ad platforms.

But how is it better than Adobe Target? First of all, the pricing is on point. If you are tired of seeing steep prices everywhere, Fibr will be a breath of fresh air.

Via Fibr

Talking of A/B testing, this is arguably Fibr’s strongest suit. Fibr effortlessly sets up A/B tests across multiple audience sets. You can target experiments to specific audience segments with criteria like traffic, device type, OS, and even custom events. 

Via Fibr

FIbr also improves the entire testing process with the power of AI. No more wasting hours creating pages with minor variations. You simply select the landing page elements you want to optimize, and Fibr’s AI will generate multiple high-converting suggestions in no time. 

Key features

• Get unlimited A/B testing experiments with any number of pages without restrictions on sessions or campaigns.

• Modify landing pages effortlessly with a simple, no-code platform and a WYSIWYG editor.

• Conduct targeted experiments using criteria such as visitor behavior, traffic sources, device type, and custom events.

• Create landing page variations in bulk and specify the elements in want to modify.

• Tailor visitors’ experience by personalizing content to match their interests and behaviors with the help of AI.

• Integrate your ads with landing pages to create a cohesive user journey from ad click to conversion.

• Get AI-generated content suggestions within the editor that are optimized for performance and aligned with your brand voice.

• Integrate Google Analytics 4 to easily view and optimize advanced KPIs and metrics.

• Create bulk ad campaigns for Google and Meta and get better ROI on CCP and PPC with advanced ad optimization.

Pricing

Via Fibr

Fibr has two pricing plans, Custom, and Enterprise, all of which can be customized according to your business needs and the services you opt for.

For more details, click here.

Ratings and reviews

G2 Rating: Rated 4.9 out of 5

Users love Fibr’s personalization features, its ease of use, and its cost-effective structure. Here’s what a verified user had to say about the platform:

“Fibr's web pilot helped us achieve a 30% increase in conversions. We were able to create personalized landing pages according to the ads, location, user behavior, and many more and the best part is we didn't need our developer team to set up Fibr.”

2. AB Tasty
   
   

Via AB Tasty

AB Tasty is a popular name in the digital experience optimization scene. For years, it has been helping businesses fine-tune their websites and apps with A/B testing, personalization, and feature experimentation. 

Built with marketing and product teams in mind, AB Tasty lets you test ideas, control feature rollouts, and create personalized experiences—without needing a PhD in coding. If Adobe Target feels a bit too enterprise-heavy, AB Tasty offers a more flexible, user-friendly alternative.

Via AB Tasty

What separates AB Tasty from the rest is its EmotionsAI system. It is an AI-powered web personalization module that understands what activates your buyers to convert using their emotions. EmotionsAI classifies visitors into ten emotional needs by analyzing their interactions on your website.

• Intuitive needs: Attention, Comfort, Community, Competition, Safety

• Rational needs: Change, Immediacy, Notoriety, Quality, Understanding

This classification is based on predictive patterns detected by the algorithm, allowing for real-time adaptation of content to match the visitor's emotional profile

Beyond testing, AB Tasty enables in-depth feature experimentation. Using feature flags and server-side testing, you can roll out (or roll back) new features without disrupting the user experience.

Key features

• Run A/B, multivariate, and split URL tests to optimize conversions.

• Implement feature flags for controlled rollouts and quick rollbacks.

• Create personalized experiences based on user behavior and data.

• Analyze results with real-time reporting and segmentation tools.

• Manage feature releases across different environments seamlessly.

• Integrate easily with your existing marketing and analytics stack.

Pricing

• Custom pricing

Ratings and reviews

G2 Rating: Rated 4.5 out of 5 

Users frequently praise AB Tasty for the flexibility of the platform and its fluid and intuitive interface. The reactive customer support team is also well-liked by most. However, the pricing is on the expensive side, and you need to have some coding knowledge for high-level tests. 

3. Dynamic Yield
   
   

Via Dynamic Yield

The most interesting thing about Dynamic Yield is probably the fact that it is made by Mastercard. Yes, the same Mastercard behind all your credit and debit cards.

Anyways, the tool itself has made a name for itself as a robust personalization and experience optimization platform. Like others in its category, Dynamic Yield lets you ideate and create personalized customer experiences across various channels, including web, mobile, email, kiosks, IoT devices, and call centers.

The platform’s ExperienceOS system algorithmically matches content, products, and offers to individual customer preferences.

Via Dynamic Yield

One of the highlights of Dynamic Yield is its AdaptML engine, which claims to provide “human-like AI personalization.” AdaptML™ is primarily made up of NextML, VisualML and Affinity ML.

NextML predicts and recommends the next relevant item for users. You can refocus distracted users by predicting their next best item and creating a "pick up where you left off" experience for returning visitors.

VisualML identifies and recommends visually similar products. Its very useful for recommending alternatives on out-of-stock product pages. AffinityML enhances user personalization by predicting user preferences with high accuracy. 

Via Dynamic Yield

Dynamic Yield's Audience Hub acts as a centralized system that captures and unifies customer data from any source. This is where you build segmentation and targeting rules to find deep targeting opportunities. For instance, you can identify high lifetime value customers, recent in-store purchasers, or users who prefer app push notifications over SMS.

Key features

• Implement AdaptML to predict and recommend the next relevant items for users.

• Identify and suggest visually similar products using VisualML.

• Build multi-step segmentation and targeting rules for personalized marketing campaigns.

• Deploy A/B and multivariate tests to optimize digital experiences.

• Integrate personalization strategies across various channels, including web, mobile, email, and more.

Pricing

• Custom pricing

Ratings and reviews

G2 Rating: Rated 4.5 out of 5

Dynamic Yield’s personalization and segmentation tools are some of the best, as per users. However, it is held back by mediocre analytics. The UI also warrants some much-needed refinement and improvement.

4. VWO

Via VWO

VWO, or Visual Website Optimizer, is an experimentation and optimization platform that rivals Adobe Target in A/B testing and personalization. VWO combines testing capabilities, analytics, and personalization in an integrated suite that helps teams optimize their digital experiences with data-backed decisions. 

The platform's testing ecosystem goes beyond basic A/B tests. You get multivariate testing, split URL testing, and multi-page funnel experiments. It has an intuitive visual editor that lets you create variations without coding knowledge. If you are comfortable with code, you can jump into the JavaScript API for more minute modifications. 

Via VWO

VWO relies on Bayesian statistics for its testing engine. The platform brings you real-time results with SmartStats—its proprietary statistical model that helps reduce test duration while maintaining statistical accuracy.

VWO's personalization module is also packed with features like behavioral targeting, geographic segmentation, and custom JavaScript conditions. You can create audience segments based on over 30 targeting conditions, from device types to custom variables. 

Moreover, the platform's server-side testing features let you test backend changes, APIs, and dynamic elements for single-page applications and progressive web apps.

Key features

• Create hypothesis-driven experiments using the structured testing framework.

• Deploy code-free visual changes through the WYSIWYG editor.

• Implement server-side tests via VWO’s SDKs in multiple programming languages.

• Track micro-conversions and revenue goals simultaneously in each test.

• Generate automated insights from test results using an AI-powered assistant.

Pricing

• Free plan available

• Growth plan: Starts at $544/month for 100k tracked users

• Pro plan: Starts at $1,093/month for 100k tracked users

• Enterprise plan: Starts at $1,729 for 100k tracked users

Ratings and reviews

G2 Rating: Rated 4.3 out of 5

The Heatmaps and Clickmaps get a lot of praise from the community, and so does its relative ease of use. However, it’s not all sunny; users also complain about frequent bugs in the platform, and personalization is supposedly not as easy as it should be.

5. Optimizely

Via Optimizely

Optimizely evolved from its A/B testing roots into a full-blown digital experience optimization suite that stands head-to-head with tools like Adobe Target. It's built around a feature flagging system that lets teams experiment not just with surface-level changes, but with entire features, algorithms, and user flows.

The platform's biggest attraction is its developer-first approach. While marketers get their visual editor for webpage tweaks, developers can sink their teeth into the Feature Experimentation module. This lets you test everything from search algorithms to pricing models, with SDKs available in every major programming language.

Optimizely’s stats engine uses sequential testing methods that adapt to your traffic patterns, so you're not stuck waiting months for results just because your sample size calculator said so.

Via Optimizely

The way Optimizely handles the nitty-gritty of enterprise-scale experimentation has made it popular among enterprises that need high levels of control.

The event tracking system lets you pipe behavioral data straight into your data warehouse, while their experimentation platform connects seamlessly with CI/CD pipelines. The platform's permissions system is granular enough to satisfy your security team, while the REST APIs can automate your entire testing program. And if you're running tests across multiple domains or applications, the cross-environment feature flags handle the grunt work.

Key features

• Launch full-stack experiments using the feature flagging system that scales to billions of users.

• Build audience segments with both behavioral targeting and custom attributes pulled from your user database.

• Execute server-side tests that can handle business logic while maintaining performance.

• Deploy changes progressively using traffic allocation controls.

• Track impact across multiple metrics simultaneously while accounting for network effects and interaction between experiments.

Pricing

• Custom pricing

Ratings and reviews

G2 Rating: Rated 4.2 out of 5

Despite its wealth of features, Optimizely is still simple to use. Plus, it's not too difficult to implement even custom tests with specific segments and audiences. However, users encounter occasional bugs in A/B testing and reporting. The most glaring downside is reportedly the pricing, which is simply out of reach for SMBs.

6. SAP Emarsys

Via SAP Emarsys

SAP Emarsys is not like your regular Adobe Target alternative; it's a customer engagement platform that is built specifically for personalized omnichannel marketing. What humbly began as an email marketing tool evolved into a platform that combines personalization, testing, and customer engagement across web, mobile, and email channels.

The platform's bread and butter is its AI personalization engine. It uses real-time behavioral data and predictive analytics to figure out what each visitor should see next. The system learns from every interaction, be it a product click, a page view, or an email open, and uses that data to refine its recommendations

Via SAP Emarsys

Plus, it's got this trick where it can sync personalization across channels. What a customer sees on your website matches what they get in their email.

Unlike pure testing tools, Emarsys lets you build complex customer journeys that adapt based on test results. It can, for instance, automatically trigger different email campaigns based on how someone interacts with your personalized website content. Or if you need it to adjust your mobile app experience based on email engagement, it will do that, too. 

The platform's segmentation tool lets you slice and dice your audience using both historical and real-time data, while its AI models predict everything from customer lifetime value to churn probability.

Key features

• Create unified customer profiles by merging data from web interactions, email engagement, and offline purchases.

• Execute cross-channel personalization campaigns across web, email, and mobile touchpoints.

• Build automated customer journeys that respond to real-time behavior and test results.

• Measure impact through their unified analytics dashboard.

• Implement AI-powered product recommendations based on aggregate trends.

Pricing

• Custom pricing

Ratings and reviews

G2 Rating: Rated 4.3 out of 5

Users praise Emarsys’s ability to build customer journeys and track customer behavior. However, the tool is simply not meant for simple A/B testing and audience segmentation. Unless you’ve very high volumes of traffic, Emarsys would overwhelm you. Plus, it's not particularly easy to get the hang of.