1. Have a Dedicated AI Lead Generation Tool

Your website is the first screen that a prospective customer sees about your business. Just like flowers attract humming bees, your website has to attract possible leads and convert them into customers. That’s where our first AI lead generation technique comes into play- an AI marketing tool. 

Currently, Fibr has emerged as one of the leaders in AI digital marketing that tailors your website according to visitors' whims and needs. With AI at the core of everything, it ensures leverage for digital marketers to create dynamic landing pages that change according to every advertisement, thereby attracting customer interest and product sales. 

Fibr utilizes cutting-edge AI technologies to ensure that visitors see what they wish to see. i.e. matching their interests without leaving any loopholes. Smarter algorithms to redefine web personalization, AI-based A/B testing, AI-powered editor, etc, are just a few advanced features that are brought to the table. 

What's so special about a platform like Fibr? It sports the features of dynamic landing pages and ads that help them stay relevant without worrying about audience differences. In addition, the AI tools for designs and writing help in smoother content creation that adds to the higher quality and appeal of the marketing aspect. Through the dedicated use of AI Fibr shifts through possible data options to deliver something that not only meets but exceeds customer expectations. 

Then What’s going to stop the sales from skyrocketing ?

Fibr offers multiple reasons for people to choose it as an AI lead generation tool;

• The websites enjoy better viewer engagement, thereby promoting chances of increased leads.

  
  

• Higher sales come your way, which is the ultimate goal for any business.

  
  

• Marketers enjoy the leverage to tweak campaigns as per prospective demands.

  
  

• Fibr’s analytics help a marketer understand what works best for their business.

  
  

• Web personalization and dynamic landing pages increase your website's scalability, thereby tackling innumerable customers at the same time.

  
  

• Such a trusted AI lead generation tool follows all the rules and keeps your company data safe from any trespasses.

2. Offering Free Trials

Who doesn’t like free things? Right from music apps to online doctor’s consultations, everything comes with one free trial at least. 

What’s stopping you from offering one?  A free trial would often allow the customers to have a chance to experience what your product has to offer. Data states that the top 10 landing pages experience 3 or 5 times more lead generation with such mechanisms in place.

Not to forget that 97% of customers often leave a website without trying anything! A free trial can give you the chance to make abandoning visitors into possible leads. Moreover, what's better than an AI lead generation software for launching attractive free trials for your business?

3. Build Trust for Your Customers

Customers do not like sharing their private information because of the risks associated with spamming. Who likes spam emails flooding their account that pushes the important ones below?

Use the best AI lead generation software to ensure that trust features are in place. Having trust seals on your website will ensure that your customers feel safe while typing down their personal information on their website. 

4. Having Lead Magnets in Place

Having Lead magnets ensure that your website stands a better chance at lead generation. Such lead magnets can be free ebooks, checklists, or other essential information that your prospective customers wouldn't mind exchanging for their emails. 

You can run discount offers or attractive coupon codes that can make possible visitors try becoming customers for your product.

Another inclusion in this list of effective lead magnets can be pop-ups. Data states that 90- 95% of people hate pop-ups. However, sales data reveals that marketers experienced a 40% increase in their product sales after implementing pop-ups. Avoid attacking visitors with pop-ups when they visit your website. Use AI tools like Fibr to craft actionable pop-ups that convince website visitors to click. Having such pop-ups come up when they decide to leave the website might prove to be more influential.

5. Use a Proper Email Marketing Strategy

Remember people say old is gold? It’s the same case when it comes to email marketing as well. Email marketing has always been featured as the right way to target possible customers with actionable points and working CTA. A dedicated AI tool will ensure that the emails sound more convincing and marketable to prospective people. 

How to make your emails look and sound convincing? 

A fantastic subject line will make them open the emails. Slice some opt-in offers in between like free e-books or discount coupons to make them click. Above all try to make your emails easily shareable via social media, along with a clear appeal to them. 

Another way can be drafting an amazing newsletter that delivers high-quality instructional information. Free newsletters will allow you to increase your subscriber base. Some video content or customer testimonials can also prove to be convincing ways of making your email marketing work. With an AI tool for lead generation in place, all this work becomes a minute's play.

6. Website Optimization Is A Must

Nothing works for your business if your website doesn't present itself well. Consider yourself as a customer. You're walking down a street when you see a grocery store offering amazing discounts and offers. What's most likely to happen? You'll visit the store! The case is similar to your website. If it succeeds in attracting visitors, there'll be no lack of visitors. There are a few aspects to consider while optimizing your website;

• Ensure that your page loading time is faster. If your website takes time to load, the chances of prospective customers leaving your website increase by 32%.

  
  

• Does your website look like an old one from the 90s?  Bet no one is going to leave their contact information behind! Try to give it a modern and attractive visual design that attracts customers like honeybees to a flower.

  
  

• Mobile optimization is of utmost necessity. 60% of the customer population scroll through websites via their mobile phones. So, your website must be ready for both desktops and mobile phones.

  
  

• Having targeted landing pages for your customers can work wonders. If a customer views a landing page that matches their needs and wishes, the chances of a click increase substantially. That’s where tools like Fibr make a difference!

7. Give a Propeller to Your Content Marketing Efforts

Numerous small businesses place their faith in paid ad channels like Google ads. Some even go for outbound marketing. However, outbound marketing often feels like pushing one's product and services down prospective customers' throats.

Inbound marketing sounds more convincing as it follows a problem-solving approach to attract customers to the website. 

However, a question might arise- Is content marketing effective? Obviously! Content marketing institute revealed that 75% of content marketers utilized content marketing initiatives to attract leads the previous year. In addition, 74% of companies reaped the benefits of content marketing with increasing quality and quantity of leads. 

You can implement the following content types;

• Blog entries

• EBooks

• Videos

• Infographics

• Resources

• Slideshows

• Webinar

Make sure that you implement SEO strategies through optimized keywords. Include them in headlines, titles, metadata descriptions, image URLs, etc. Another thing to keep in mind is to indulge in constant blogging. Hubspot states that companies having a blogging rate between six months to a year have twice the chance of generating leads. 

69% of the companies add leads to their brands through content blogging. Here you can try guest blogging and give complete access to the influencers and bloggers. According to BigCommerce 90% of digital marketers believe that influencer marketing gives a better return on investment. 

Backlinks are also important for your website ranking. A lack of backlinks often constrains your website's fullest potential. Data by Ahrefs states that with 66% of web pages having no backlinks, the situations of poor marketing and fewer leads need no explanation. 

8. Use AI Chatbots

Often the visitors to your website wish to connect to resolve some doubts or get a direction. You or your team members might not be available all the time. Moreover, hiring an individual to take care of the basic queries would affect your expenses too.

Here an AI chatbot can ease the troubles for you. Artificial Intelligence tools can help in appointing AI chatbots that feature as the first line of communication. Thus, your prospective customers wouldn't have to leave the website feeling unattended. 

9. Social Media Marketing

What's more to say about the importance of social media marketing? These days, you’ll find every other person scrolling through social media, be it Facebook, Instagram, or X handle.

Reaching out to potential customers on such social media sites is possible only when your marketing initiatives are presented via such platforms. 

Creating social media banners and pinning them on top of the platforms, crafting LinkedIn posts to reach out more, sharing your marketing initiatives with various groups, updating your social media banners, etc, are some of the ways to utilize social media marketing. 

10. Host Online Events

Online events can be a great way to connect with people. Use your AI lead generation tool to create an attractive advertisement for a possible online event you wish to host.

Spread the message as much as possible and make the registration process easier. Choosing to offer a free online event can attract more prospects.  After all, who doesn’t like free things?

11. Get Customer Reviews

Use lead generation tools to attract as many customer reviews as you can. Remember, nothing is better than a positive word of mouth. With positive customer reviews on your website, other visitors will feel like giving your product and services a try. 

Ensure that the customer reviews are authentic. Fake reviews on your website will easily get detected and people will start losing faith in your brand.