background removal
background removal
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Product Story

3 mins

How AI Helped a Marketing Manager Save $10,000 on Product Photography

How AI Helped a Marketing Manager Save $10,000 on Product Photography

How AI Helped a Marketing Manager Save $10,000 on Product Photography

ankur goyal

Ankur Goyal

Ankur Goyal

Ankur Goyal

Jul 2, 2024

Jul 2, 2024

Jul 2, 2024

Introduction

Creating high-quality visuals is crucial for capturing attention and driving conversions, but achieving those perfect images can often be a time-consuming and expensive ordeal.

Let's dive into Sarah's story and discover how Fibr completely transformed her approach to product photography, saving her both time and money.

Sarah is a marketing manager at a mid-sized e-commerce company specializing in home decor and furnishings. 

Her daily responsibilities include overseeing product photography, coordinating with the design team, and ensuring that all visual content aligns with the brand's aesthetic and appeals to their target audience. 

Recently, she faced a major bottleneck while updating the company's product images for their upcoming seasonal campaign.

Creating high-quality visuals is crucial for capturing attention and driving conversions, but achieving those perfect images can often be a time-consuming and expensive ordeal.

Let's dive into Sarah's story and discover how Fibr completely transformed her approach to product photography, saving her both time and money.

Sarah is a marketing manager at a mid-sized e-commerce company specializing in home decor and furnishings. 

Her daily responsibilities include overseeing product photography, coordinating with the design team, and ensuring that all visual content aligns with the brand's aesthetic and appeals to their target audience. 

Recently, she faced a major bottleneck while updating the company's product images for their upcoming seasonal campaign.

Creating high-quality visuals is crucial for capturing attention and driving conversions, but achieving those perfect images can often be a time-consuming and expensive ordeal.

Let's dive into Sarah's story and discover how Fibr completely transformed her approach to product photography, saving her both time and money.

Sarah is a marketing manager at a mid-sized e-commerce company specializing in home decor and furnishings. 

Her daily responsibilities include overseeing product photography, coordinating with the design team, and ensuring that all visual content aligns with the brand's aesthetic and appeals to their target audience. 

Recently, she faced a major bottleneck while updating the company's product images for their upcoming seasonal campaign.

The Challenge: Visual Content Overhaul

Sarah found herself overwhelmed by the task of updating product images. Here’s a glimpse into the hidden costs she faced with manual background removal:


  • Expensive Photo Shoots: If Sarah had chosen to reshoot the same home decor pieces in different backgrounds with a professional photographer, the costs would have skyrocketed. A single day of shooting, including studio rental, photographer fees, and additional styling, could easily cost between $1,500 to $3,000. Multiply this by several sessions needed for various backgrounds, and the total could exceed $10,000.


  • Lost Time: Removing backgrounds for 200 images took the designer 20 hours (6 minutes per image). That's a significant chunk of time your marketing team could be spending on more strategic initiatives.



sarah

The Consequences: Escalating Issues

Sarah’s challenges didn’t end there. She faced other issues as well:


  • Content Fragmentation: With different designers working on different images, maintaining a unified brand message was difficult.

  • Brand Consistency: Ensuring that every image adhered to brand guidelines required additional time and edits.

  • Scalability: As the volume of products increased, manually changing backgrounds for each image became unsustainable, impacting the marketing budget significantly.


The Solution: Fibr's Background Change Tool

Sarah needed a solution that could streamline her visual content creation process. That’s when she discovered Fibr.



Fibr’s AI offers:


  • Instant Background Removal: Fibr’s AI removes backgrounds instantly, freeing Sarah from tedious manual editing.


  • Customized Backgrounds: Go beyond simple background changes. Generate visuals that resonate with your target audience and brand identity.


  • Smart Recommendations: Receive intelligent background suggestions based on your product, target audience, and marketing goals.


  • Unified Brand Image: Maintain a cohesive brand image with pre-set themes that integrate your brand colors, fonts, and logos.


  • Integrated Solution: Create stunning visuals directly within Fibr, ready to publish across all your marketing channels.

The Impact: Enhanced Efficiency and Reduced Costs

Thanks to Fibr’s Background Change Tool, Sarah was able to:


  • Save Time: What used to take 20 hours now took just a fraction of that time.

  • Save Money: No more need for expensive photo shoots or costly freelancers.

  • Ensure Brand Consistency: Fibr’s AI ensured every image aligned with the brand’s guidelines and style.

  • Boost Productivity: Sarah could now focus on more strategic marketing initiatives, knowing that Fibr’s AI had her back.



About the author

ankur goyal

Ankur Goyal

Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.

Start your personalization journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

Start your personalizalion journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

Start your personalizalion journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

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Subscribe to our newsletter for exclusive updates and insights.

Copyright ©SeamlessAI. All rights reserved.

8 The Green, Dover, DE, 19904 USA

Subscribe to our newsletter for exclusive updates and insights.

Copyright ©SeamlessAI. All rights reserved.