Product Story
4 mins
Introduction
The Challenge: Personalized Ad Campaigns at Scale
Emily struggles with several key issues in her ad creation process:
1. Time-Consuming Ad Creation:
Facebook recommends creating at least 10 variations of each ad to optimize performance. Manually crafting these variations is extremely time-consuming and often leads to delays in campaign launches.
2. Maintaining Brand Consistency:
Ensuring that all creatives and captions are **on brand** is a daunting task, especially when creating multiple ad variations. Outsourcing this to an agency can result in inconsistencies as the agency may not fully grasp the brand's tone and style.
3. High Outsourcing Costs:
Hiring an agency to manage ad creation can be prohibitively expensive, with additional costs for each iteration and revision. This significantly impacts the marketing budget.
4. Ineffective Targeting:
Despite the effort, Emily often finds that her ads do not effectively resonate with the target audience, leading to lower engagement and conversion rates.
The Solution: Fibr’s AI-Powered Ad Creation Tool
Fibr’s AI-powered ad creation tool offers a comprehensive solution to Emily’s challenges, making the ad creation process more efficient and cost-effective while ensuring brand consistency.
How Fibr Can Transform Emily’s Ad Campaigns
1. Automated Ad Creation at Scale:
Fibr’s AI can generate multiple ad variations quickly, allowing Emily to meet Facebook’s recommendation of 10 variations per ad. This automation saves significant time and ensures timely campaign launches.
2. Ensured Brand Consistency:
The AI tool uses pre-set brand tones and image guides that adhere to the brand’s guidelines, ensuring that all creatives and captions are **on brand**. This consistency reinforces the brand’s image and reduces the risk of diluting the brand’s message.
3. Cost Savings:
By using Fibr, Emily can eliminate the need for expensive agencies, saving on the high costs of outsourcing ad creation. The tool’s efficiency in generating ad variations also reduces the costs associated with revisions and iterations. Previously, Emily's company spent around $42,000 annually on outsourced ad creation and iterations. With Fibr, they can save a significant amount of it annually.
4. Enhanced Targeting:
In Fibr, users can create multiple audience sets and curate ads for those audience sets during creation. This leads to more effective ads that resonate with the audience, driving higher engagement and conversion rates. Emily can expect to notice a significant bump in their conversion and engagement metrics.
The Outcome
By switching to Fibr, Emily can save more than $40000 annually on ad creation costs and potentially boost revenue due to more effective ad campaigns.
This not only enhances her efficiency but also significantly improves the return on investment for her ad campaigns.
About the author
Ankur Goyal
Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.
