Management of marketing campaigns may seem difficult, but it doesn't have to be if you are backed up with right marketing campaign management software like Fibr and you know the process. The procedure is easy to follow because we've divided it up into seven phases.

Set Goals 

Establishing campaign objectives and connecting them to more general marketing goals is a crucial first step. This guarantees that every action you take for your campaign benefits the company overall. 

• Start with marketing priorities - Think about the goals the marketing team has for this year and how your campaign can help them achieve them.

  
  

• Create a rough objective- Leave out the figures for now. Produce a first concept, such as "promote our new product launch," "create content for existing customers to improve retention," or "boost brand awareness via social media."

  
  

• Create realistic targets using data - For guidance on what constitutes a reasonable key performance indicator (KPI) for your campaign, consider your competitors, previous campaigns, and performance data. "Improve customer retention by 10%," for instance.

  
  

• Get leadership approval - Request an evaluation and input on your campaign aim from a top executive. The seniority of the reviewer should increase with the size of your campaign and the associated expenditure. 

  
  

• Communicate your goal to the team – Share your goal with your campaign staff what they're striving for, communicate your goal and make sure it stays front and center throughout the campaign.

  
  

Determine your target market 

To ensure the success of your campaign, understand your target market well. This will in effect, help to create messages and content that caters to the audience in the most effective and ideal way.

Here are some questions to think about when identifying your target audience, depending on the objective of your campaign:

• Who is in need of the solution provided by your product? 

  
  

• Which particular frustrations can your product help them with? 

  
  

• What price range will your target market accept for a solution? 

An excellent place to start is if your marketing team currently has audience research tools, such as buyer personas or ideal customer profiles (ICPs).

Define Your Budget

Once the campaign’s objectives are determined, the next step is to draft a budget and seek permission to use the money and materials you'll require.  

Also here being specific is very essential and the more you are clear about your budget, the more you will achieve your goal of getting approval.

 Create a list of the responsibilities that need to be covered in your campaign at the start - ads for example, and also content, social media posts, and others.

Next, determine how much funding, contractors, devoted team members, media placement money, or other resources are needed for each deliverable. Every deliverable needs a line item in your budget, along with the resources needed to complete it.

Establish Your Timeline

After all the goals and budget for marketing have come into being, now is the time to draw up a plan for scheduling your marketing campaign.

The ability to assign tasks and establish deadlines makes this a crucial component of marketing campaign management since it guarantees that work is done on schedule and in the proper order. 

Start with your list of deliverables and project the duration of each task to establish your timeline. Next, list dependencies, or any tasks that require the completion of another before they may be begun.

Lastly, arrange a meeting with stakeholders to verify that they have sufficient capacity and that all deadlines are realistic before scheduling each deliverable.

Choose Your Marketing Channel

Marketing channels are the various types of strategies you use to develop the demand of your products and facilitate interested potential customers to proceed down the marketing ladder.

Websites, pamphlets to advertise SEO, paid search, adverts, and social media to name a few are several channels of marketing.

Determining these channels is a crucial component of campaign planning since it influences the kind of content you produce for your marketing campaign.

Your target market and the stage of the customer journey at which your potential customers are in will determine which marketing channels you use.

Your target market and the stage of the customer journey at which your potential customers are in will determine which marketing channels you use.

Create Content

Once you are done with planning, you can start working on your marketing campaign's content. Creating written and graphic assets to bring your initiative to life is one of the most crucial tasks in campaign management.

The process of creating content varies on the basis of the media. However, the process may be broken down into four main steps: the first draft, the first review, the second draft, and the final review.

The number of reviews you include will depend on how significant the asset is. Determining who must assess each asset at each stage is crucial before content development even begins.

Measure Success 

There's one crucial step remaining to do after your campaign launches: monitor your campaign's performance in relation to your objectives.

Measuring is necessary to show the impact and collect information on lessons learnt for upcoming projects.  

What you measure will depend on what your marketing campaign's objectives are. For instance, to track leads, client spend, and retention rates, you might require specialist reporting or CRM software.

You might want extensive polls of your target group for something like general awareness.