website localization image, global audience
website localization image, global audience
website localization image, global audience

Personalization

Feb 15, 2024

From "Bonjour" to "你好": Start Website Localization and Build Global Profits

Pritam Roy picture

Pritam Roy

5 mins to read

Introduction

Time for dinner! It's time to get cozy and snuggle in the middle of the couch (or, as I like to call it, the Bermuda Triangle; I swear I lost everything there) and switch on Netflix.


Netflix is awesome for watching lots of different shows and movies online. But one big problem is that not everything is available everywhere.


This happens because Netflix gives you suggestions based on where you are and offers shows in different languages and for different regions, which ultimately increases viewership. Sometimes, you might need to use a VPN to access your favorite show, but it's worth it!


This is a common example of Website Localization.

What is Website Localization?

Website localization is the process of adapting a website to a certain audience's language, customs, and preferences. It involves more than just translating the information; it also involves considering how the website works, how it looks, and how the user interacts with it.


Website localization can assist businesses in growing into new markets, improving search engine rankings, increasing customer satisfaction, and increasing revenue. Don't just take my word for it; look at these statistics (There's no arguing with the figures):


  • Localization can increase search traffic by 47%, boost website visits by 70%, and increase conversion rates by 20%.


  • 55% of global consumers would only purchase from websites that provide product information in their own language.


  • 72% of shoppers are more likely to buy from sites written in their native language.


  • 56% of shoppers rate the ability to obtain product information in their preferred language to be more important than price.



One of the main reasons for McDonald's success is Business Localization. In order to accommodate regional preferences for flavors and languages, McDonald's modifies its menu and messaging choices.


Another good example of website internationalization and localization is Amazon. For each country, Amazon offers a variety of payment methods, shipping choices, and customer support channels.


Let's break it down with an example:


You're scrolling through memes or watching cute panda videos, and somewhere in between the memes, there's an Amazon ad, especially for the products you might have wish listed (and are waiting to buy on payday), along with related suggestions.


Their AI works hard to make sure you see things you might want to buy.


Amazon's AI is definitely an employee of the month!


To make their website localization even better, Amazon uses dynamic landing pages. No matter where you are, when you click on those ads, you land on a page that's all about that product. No hunting around the site! It's like having your own personal shopper.


Think about it: if you clicked on an ad for a cool T-shirt but ended up on the homepage instead of the page with the top. That's annoying, right? You might lose interest or remember something else you need to do (some bills, perhaps?)


See? Amazon's got it all figured out! 


Combining Website localization with dynamic landing pages makes targeted advertisement smooth sailing. Customers find what they want quickly, and it builds trust with Amazon.


These Automated personalized landing pages are automated according to the region of user and will show the user the personalised and localized ads based on where they are, making it more likely they'll click and buy something.

What Are the Benefits of Website Localization?

Localizing your website can help you expand your consumer base, enhance your online visibility, and expand your company. The following are a few advantages of localizing websites:



  1. You can go after new markets and geographic areas with diverse linguistic and cultural backgrounds


Imagine you run a small jewellery business based in America, selling your handmade pieces locally. But you're eager to broaden your reach and connect with customers beyond your immediate area, even reaching international markets. This could involve venturing into online sales and shipping your jewellery worldwide. 


However, it's important to recognize that selling the same designs in both America and Japan might not work well due to cultural differences. People in different regions often have distinct tastes and preferences when it comes to jewellery styles. To appeal to Japanese customers, for example, you might need to adapt your approach.


This could mean translating your website into Japanese and tailoring your marketing efforts to align with Japanese cultural preferences and trends in jewellery fashion.


You can make this process much easier by creating a single landing page, which automatically changes according to the region.



  1.  By customizing your content, design, and functionality to your audience's requirements and tastes, you can provide a better user experience


Let's think about it from a food blogger's perspective. Imagine you're running a food blog tailored to health-conscious millennials who love experimenting with plant-based recipes.


To amp up their user experience, you start crafting more veggie-centric dishes and sharing tips on incorporating greens into everyday meals, all in a chatty, relatable tone.


You then give your website a makeover with vibrant colors and sleek layouts that match the modern aesthetic your audience digs. Adding a search bar and recipe filters makes navigating your site a breeze, ensuring users can quickly find the content they crave.


By customizing your content, design, and functionality to meet the needs and tastes of your millennial audience, you're not only providing a better user experience but also building a stronger connection with your readers, which will make them coming back for more!

 

  1. By using pertinent keywords, domains, and metadata for each language, you can increase the amount of local traffic that comes from search engines

 

Translating the top-ranking keyword into Spanish doesn't guarantee it will also rank highly in search results. New places and languages come with new keyword supremacy. You can increase local search engine traffic by utilizing language-specific metadata, domains, and pertinent keywords.


To make it easier for users to find your website when searching online, you should adapt the content of your website to the language and search preferences of users in various geographical areas.


To further improve user experience and boost engagement, combine this strategy with a dynamic landing page that modifies content according to the user's location or preferred language.


A website's visibility can be greatly increased, and more visitors from a variety of linguistic backgrounds can be drawn in by matching its language strategy with local search preferences and dynamic landing page features.

Here's how to localize your website seamlessly

  1. Identify and study the behavior, expectations, and preferences of your target audience.



  2. Employ web designers and developers who possess knowledge about the industry and have the skills necessary to build an interface, navigation, and layout for your website.



  3. Select a website translation approach that satisfies your needs for timeliness, quality, and cost. You can employ machine translation, qualified translators, or a mix of the two.



  4. Modify your SEO plan for every language and geographical area. To track your performance and improve your website, you can use tools like Google Analytics and Google Search Console.


It's time to use and invest in tools to make your website and ads more local and fun! P


Forget about boring ads – try Fibr!


It's a smart tool that helps you localize your website according to your ads without needing to be a coding expert.


Just book a demo and watch your ads grab people's attention and help your business grow. Isn't that what we're all aiming for?


Get started now!

Pritam Roy picture

Pritam Roy

Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.