How to Set Up and Optimize Dynamic Search Ads Campaigns

What Are Dynamic Search Ads?

Dynamic search ads (DSAs) are ads that Google creates for you based on your website content. They match the user's search query with the most relevant page on your site. DSAs assist you in finding new keywords and improving your campaigns by utilizing information from your dynamic landing page reports. According to Google, incremental queries — which go beyond the keywords you are presently targeting — account for 85% of queries resulting from DSA campaigns, with greater conversion rates when compared with traditional search engine optimization.

Dynamic search ads save you time and effort because you don't have to write the headlines and choose the landing pages yourself. They help you reach more customers who are looking for what you offer, even if you don't have the exact keywords in your campaigns. They improve your ad performance by increasing your click-through rates, lowering your cost-per-clicks, and boosting your conversion rates. They also help you discover new keywords and optimize your campaigns based on the insights from your dynamic search ad reports.

How to Set Up a DSA Campaign

DSA campaigns are a type of Google Ads campaign that automatically create ads based on your website content and the user's search query. DSA campaigns can help you reach more customers and save time by generating relevant ads for you.

Step 1: Create a New Campaign

In your Google Ads account, select "New Campaign" and choose "Search" as the campaign type. Then, select one or more goals for your campaign, such as sales or leads.

Step 2: Choose Your Bidding Strategy

You can choose a manual or automated bidding strategy for your DSA campaign. For example, you can use Target CPA to optimize your bids for conversions or Maximize Clicks to get the most clicks within your budget.

Step 3: Set Your Budget and Location

You can specify how much you want to spend per day on your DSA campaign and where you want your ads to show. You can target specific countries, regions, cities, or areas around your business.

Step 4: Create a Dynamic Ad Group

A dynamic ad group is a group of ads that use the same domain and targeting settings. You can create one or more dynamic ad groups for your DSA campaign. Enter your website domain and select a language to create a dynamic ad group. Then, choose how you want to target your ads: by categories, by URL, by page title, by page content, or by feed. You can also add negative keywords to exclude certain search terms from triggering your ads.

Step 5: Write a Dynamic Ad

A dynamic ad automatically generates a headline and a final URL based on the user's search query and your website content. To write a dynamic ad, enter a description for your ad. You can also add a path to customize your display URL. Your dynamic ad will show each search's most relevant headline and final URL.

Step 6: Review and Launch Your Campaign

Before you launch your DSA campaign, you can review your settings and preview your ads, and make any changes or adjustments as needed. When you are ready, click "Save and continue" to launch your DSA campaign.

How to Optimize DSA Campaigns

Once your DSA campaigns are up and running, it's important to keep an eye on them and make tweaks to get better results.

Use Negative Keywords

Negative keywords are words you don't want your ads to show up for. For example, if you're selling phones, you might add "free" as a negative keyword so your ads don't show up for people looking for free phones.

Check the Search Terms Report

The search terms report shows you what people are searching for when they click on your ads. It helps you see if your ads are matching what people are actually looking for.

Review the Landing Pages Report

The landing pages report tells you which pages people are going to after clicking on your ads. It helps you make sure those pages are relevant and working well.

Check the Categories Report

The categories report shows you what categories your ads are showing up for, helping you see if your ads are appearing in the right places.

Test Different Ad Versions

Try out different headlines and descriptions to see which ones get the best results. It helps you figure out what people respond to best.

Link Your Ads with Dynamic Landing Pages

Dynamic landing pages change based on what people are searching for, so visitors see exactly what they're looking for when they click your ad. For example, if someone searches for "blue shoes," they'll see a page with blue shoes on it when they click your ad. This makes sure they see exactly what they're looking for, which can boost your chances of making a sale.

How to Measure DSA Campaigns

Measuring your DSA campaigns is important to see how well they're doing. The key metrics to track are:

Clicks and Impressions

Clicks and impressions tell you how many times people saw your ads and actually clicked on them, helping you know how many people are seeing your content and how many are interested enough to check it out.

Conversions and Conversion Value

These metrics tell you how many times people completed a desired action after seeing your ads, such as buying something or signing up, helping you see if your ads are actually leading to action and if they're worth the money you're spending.

Cost and Cost per Click (CPC)

Cost and CPC tell you how much money you're spending on your ads and how much you're paying for each click, helping you know if you're spending your money wisely.

Quality Score and Ad Rank

Quality Score tells you how well your ads, keywords, and landing pages match up with what people are looking for, while Ad Rank tells you where your ads show up based on factors like how much you bid and how good your ads are. These metrics help you boost your ad quality and make sure the right people see your ads.

Summary

Dynamic Search Ads help you reach more people, ensure your ads match what they're searching for, and save you time. Dynamic landing pages complement DSA campaigns by changing based on what people are searching for, so visitors see exactly what they're looking for when they click your ad, which can boost your chances of getting sales.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What are Dynamic Search Ads (DSAs)?
Dynamic Search Ads are ads that Google automatically creates for you based on your website content. They match the user's search query with the most relevant page on your site, generating the headline and final URL dynamically without requiring you to manually write headlines or select landing pages.
What percentage of DSA campaign queries come from incremental (non-targeted) keywords?
According to Google, incremental queries — those going beyond the keywords you are presently targeting — account for 85% of queries resulting from DSA campaigns, and these queries achieve greater conversion rates compared with traditional search engine optimization.
How do I set up a DSA campaign in Google Ads?
To set up a DSA campaign, create a new Search campaign in Google Ads, choose a bidding strategy (such as Target CPA or Maximize Clicks), set your daily budget and target location, create a dynamic ad group by entering your website domain and selecting a targeting method (by categories, URL, page title, page content, or feed), write a dynamic ad description, then review and launch your campaign.
What targeting options are available for a dynamic ad group?
When creating a dynamic ad group, you can choose to target your ads by categories, by URL, by page title, by page content, or by feed. You can also add negative keywords to exclude certain search terms from triggering your ads.
What are the best ways to optimize a DSA campaign?
Key optimization tactics include using negative keywords to filter irrelevant traffic, reviewing the Search Terms Report to confirm ad relevance, analyzing the Landing Pages Report to ensure destination pages perform well, checking the Categories Report to verify ad placement, testing different ad headlines and descriptions, and linking ads to dynamic landing pages that change based on the user's search query.
What metrics should I track to measure DSA campaign performance?
The key metrics to track are clicks and impressions (reach and interest), conversions and conversion value (whether ads drive desired actions), cost and cost per click (CPC) (spending efficiency), and Quality Score and Ad Rank (ad quality and search result positioning).
What are dynamic landing pages and why are they important for DSA campaigns?
Dynamic landing pages change their content based on what a visitor searched for. For example, if someone searches for "blue shoes," they will see a page featuring blue shoes when they click your ad. Pairing dynamic landing pages with DSA campaigns ensures visitors see exactly what they're looking for, which can boost conversion rates.
What is the difference between Quality Score and Ad Rank in DSA campaigns?
Quality Score measures how well your ads, keywords, and landing pages match what people are looking for. Ad Rank determines where your ads show up in search results, and is based on factors including how much you bid and the quality of your ads.

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