How To Optimize Your Dynamic Search Ads Campaigns?
How To Optimize Your Dynamic Search Ads Campaigns?
How To Optimize Your Dynamic Search Ads Campaigns?

Marketing Tips

Mar 1, 2024

How to Set Up and Optimize Your Dynamic Search Ads Campaigns?

Meenal Chirana- Content and Social media manager

Meenal Chirana

3 mins to read


Holidays are all about hanging out with loved ones and having a good time. It's the perfect chance to appreciate the bonds we've built over the years, whether it's with family or friends we've chosen as family. At our last family get-together, we cousins took on the challenge of making dessert. It turned into a bit of a friendly competition; you know how it goes! 

So, I decided to try my hand at baking with my best friend by my side to help. Now, I'm no expert in the kitchen, especially when it comes to making sweets. But I followed the recipe as best I could. 

Unfortunately, I made a mistake and mixed up the baking soda and salt measurements! 

When I tasted the dough, it was way too salty and bitter. 

I was about to chuck it in the bin, but then I had an idea. 

What if I added some chocolate chips and nuts to balance out the flavor? 

So, I gave it a shot. Long story short, my cookies turned out to be a hit! Everyone wanted the recipe, but I decided to keep it a secret. It was a happy accident that turned out really well! 

Who would have thought?

Just as my baking mishap led to unexpected success, customers often use keywords we might not expect. Dynamic search ads (DSAs) work the same way, capturing traffic from diverse search queries we may not have predicted. Let me break it down for you.

DSAs assist you in finding new keywords and improving your campaigns by utilizing information from your dynamic landing page reports. Google reports that incremental queries, which go beyond the keywords you are presently targeting, account for 85% of queries resulting from DSA campaigns (which are greater conversion rates when compared with traditional search engine optimization).

Dynamic search ads are ads that Google creates for you based on your website content. 

They match the user’s search query with the most relevant page on your site. These Google dynamic ads-

  • Save you time and effort because you don’t have to write the headlines and choose the landing pages yourself. 

  • Help you reach more customers who are looking for what you offer, even if you don’t have the exact keywords in your campaigns. 

  • Improve your ad performance by increasing your click-through rates, lowering your cost-per-clicks, and boosting your conversion rates. 

  • Help you discover new keywords and optimize your campaigns based on the insights from your dynamic search ad reports. 

They are like “Secret Recipe Cookies” that you can’t get enough of!

How to set up DSA campaigns?

DSA campaigns are a type of Google Ads campaign that automatically create ads based on your website content and the user’s search query. DSA campaigns can help you reach more customers and save time by generating relevant ads for you. 

Here are the steps to set up a DSA campaign:

Create A New Campaign: 

In your Google Ads account, select “New Campaign” and choose “Search” as the campaign type. Then, select one or more goals for your campaign, such as sales or leads.

Choose Your Bidding Strategy: 

You can choose a manual or automated bidding strategy for your DSA campaign. For example, you can use Target CPA to optimize your bids for conversions or Maximize Clicks to get the most clicks within your budget.

Set Your Budget and Location: 

You can specify how much you want to spend per day on your DSA campaign and where you want your ads to show. You can target specific countries, regions, cities, or areas around your business.

Create A Dynamic Ad Group: 

A dynamic ad group is a group of ads that use the same domain and targeting settings. You can create one or more dynamic ad groups for your DSA campaign. Enter your website domain and select a language to create a dynamic ad group. Then, choose how you want to target your ads: by categories, by URL, by page title, by page content, or by feed. You can also add negative keywords to exclude certain search terms from triggering your ads.

Write A Dynamic Ad: 

A dynamic ad is an ad that automatically generates a headline and a final URL based on the user’s search query and your website content. To write a dynamic ad, enter a description for your ad. You can also add a path to customize your display URL. Your dynamic ad will show each search's most relevant headline and final URL.

Review And Launch Your Campaign: 

Before you launch your DSA campaign, you can review your settings and preview your ads. You can also make any changes or adjustments as needed. When you are ready, click “Save and continue” to launch your DSA campaign.

How To Optimize DSA Campaigns?

Once your DSA campaigns are up and running, it's important to keep an eye on them and make tweaks to get better results. Here are some easy tips to help you optimize your DSA campaigns:

Use Negative Keywords: 

These are words you don't want your ads to show up for. Like if you're selling phones, you might add "free" as a negative keyword so your ads don't show up for people looking for free phones.

Check The Search Terms Report: 

This shows you what people are searching for when they click on your ads. It helps you see if your ads are matching what people are actually looking for.

Look At the Landing Pages Report: 

This tells you which pages people are going to after clicking on your ads. It helps you make sure those pages are relevant and working well.

Check The Categories Report: 

This shows you what categories your ads are showing up for. It helps you see if your ads are showing up in the right places.

Test Different Ad Versions: 

Try out different headlines and descriptions to see which ones get the best results. It helps you figure out what people respond to best.

Finally, Make Sure To Link Your Ads With Dynamic Landing Pages: This means the page people go to when they click on your ad changes based on what they're searching for. For example, if someone searches for "blue shoes," they'll see a page with blue shoes on it when they click your ad. This makes sure they see exactly what they're looking for, which can boost your chances of making a sale.

How do we measure DSA campaigns?

Measuring your DSA campaigns is super important to see how well they're doing and if you're getting bang for your buck. You can check out a bunch of different things to see how things are going:

Clicks and Impressions: 

This tells you how many times people saw your ads and actually clicked on them. It helps you know how many people are seeing your stuff and how many are interested enough to check it out.

Conversions and Conversion Value:

These tell you how many times people did what you wanted them to do after seeing your ads, like buying something or signing up. It helps you see if your ads are actually leading to action and if they're worth the money you're spending.

Cost and Cost per Click (CPC): 

This tells you how much money you're shelling out for your ads and how much you're paying for each click. It helps you know if you're spending your money wisely and if you're getting the most bang for your buck.

Quality Score and Ad Rank: 

These show how good your ads are and where they show up in search results. Quality Score tells you how well your ads, keywords, and landing pages match up with what people are looking for, while Ad Rank tells you where your ads show up based on things like how much you bid and how good your ads are. This helps you boost your ad quality and make sure the right people see your ads.


Dynamic Search Ads are a fantastic way to show off what you're selling online. They help you reach more people, make sure your ads match what they're searching for, and save you time. Plus, if you want to take it up a notch, you can use dynamic landing pages with DSA. 

These pages change based on what people are searching for, so they see exactly what they're looking for when they click your ad. This can really boost your chances of getting sales and making your business stand out online.

If you want to make your ads even better without any stress, try out Fibr. With Fibr, you can quickly make customizable landing pages that match your DSA campaigns perfectly. 

And the best part?

You get all the perks of customized advertising without any of the hard work.

Sign up for Fibr today!

Meenal Chirana- Content and Social media manager

Meenal Chirana

Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.