Product Story
3 mins
Introduction
The Disconnect Dilemma
Imagine this: You come across a wonderfully crafted ad, talking about a feature or benefit which you absolutely love, are immediately interested and click on the ad.
But here's the kicker, you land on the page only to find no mention of that feature!
Frustrating, right? That's how your visitors feel when they see delightful ad content only to find no mention of it on the landing page.
Let's take a look at what's stopping us from setting up a landing page for every ad:
Developer Support: Without developers it is difficult to make changes to campaigns or landing pages. At the same time marketing operations are often not the top priority for developers. Relying on developers also leads to longer turn-around-times for going live with any campaign. Wouldn't it be wonderful to have full control over all of these?
Multiple Landing Page URLs: Creating a unique landing page for all the different messagings that you run on your ad is simply not feasible. Just imagine the amount of pages lying around. A better solution would let you create multiple versions without actually creating multiple URLs.
Content Scaling: Let's face it, as much as you like creative writing as a marketer you will run into blocks when you start personalizing each and every ad. Just imagine a scenario of Google search ads where you are targeting 1000s of keywords and you have to curate messaging for each of them. Marketers are not meant to do just this.
Introducing Fibr Pilot
Our novel approach to landing page optimization makes the life of marketers super easy when it comes to creating a landing page for every ad. A few features that we know you will love:
Simple Setup: Setup is the only step where you require support from developers. Pilot requires a simple "Fibr SDK Script" to be present in the head section of your website between <head> and </head>. Once this simple step is done you are ready to start personalizing.
Variations: Pilot lets you create multiple variations of your landing page without setting up new URL. In essence, this means that for a given URL, Pilot can render multiple variations with content differences to different users based on Audience Targeting Rules.
Audience Targeting: The variation rendering through Pilot is dependent on audience targeting rules. On Pilot, you can build hyper-targeted custom audiences with ease. Location identification, UTM parameters, cookie data utilization and Technology based personalization are only some of the ways in which you can build audiences.
Fibr Studio, the WYSIWYG Editor: In order to create the variations of your landing page, Pilot comes with a WYSIWYG Editor, which is a simple Chrome plugin. Just install the plugin and start building variations by simply clicking and editing the content. The editor also comes with in-built AI capabilities which help you generate alternate versions of any content while ensuring that it remains on-brand
What makes Fibr Pilot Standout
There are tools which have existed which allow you to run A/B tests on landing pages. But here are some concerns with the existing tools and how Fibr addresses them:
Page Flicker:
All these tools function by changing the content when the page loads for a particular visitor. This often results in flicker on the landing page while the content is being changed which is observable by the user. This can cause doubts around the legitimacy of the website and lead to drop offs.
Fibr's anti-flicker tech ensures that the user never sees a flicker on your page. Here's an example if you want to test it out for yourself:
Original link (no changes):
Same LP with changes:
(We recommend opening both pages in separate incognito tabs for clear results)
Page-speed Impact:
We understand that page-speed is one of the most crucial performance parameters for any marketer.
Hence, we put our heads down and worked till we were able to minimise the page speed impact. Creating personalizations on Pilot will cause a page speed impact of no more than 10%.
Here's a comparison:
Personalizations at Scale:
While its great to have the capability for landing page optimization, problems arise when you have to do it repeatedly at scale. It can seem understandably daunting.
Fibr's Pilot solves this with its Bulk Creation feature. Just select the elements you want to change, and provide the altered values for the selected fields and submit.
From here Fibr takes over and builds out all the required variations in one go.
Ad to Landing Page Relevance:
It's a commonly accepted rule that higher the relevancy of your landing page to the ad, better is the performance of your ad. But how do you measure it?
That's where the "Relevancy Scores'' can help you. Our proprietary model runs a check against the content of the ad and the content on the landing page to determine the match between the two and arrive at a score between 1-10 (1 being a very low match, and 10 being very high).
With the relevancy scores as a guide you can deliver better content for each target.
A Glimpse into Your Future with Fibr Pilot
Imagine this, you create an ad on your ad platform targeting multiple different scenarios.
You come to Fibr Pilot and set up variations for each and every targeting of your ad in a matter of a few clicks! Solving a landing page for every ad is as easy as that with Fibr.
Fibr Pilot is the guardian angel for your ads, its the silent partner with the sole purpose of trying to boost your conversion rate optimization!
About the author
Pritam Roy
Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.
