Fibr - Streamline Landing Page Optimization with Fibr

Imagine this: You come across a wonderfully crafted ad, talking about a feature or benefit which you absolutely love, are immediately interested and click on the ad.

But here's the kicker, you land on the page only to find no mention of that feature!

Frustrating, right? That's how your visitors feel when they see delightful ad content only to find no mention of it on the landing page.

Let's take a look at what's stopping us from setting up a landing page for every ad:

Our novel approach to landing page optimization makes the life of marketers super easy when it comes to creating a landing page for every ad. A few features that we know you will love:

There are tools which have existed which allow you to run A/B tests on landing pages. But here are some concerns with the existing tools and how Fibr addresses them:

Page Flicker:

All these tools function by changing the content when the page loads for a particular visitor. This often results in flicker on the landing page while the content is being changed which is observable by the user. This can cause doubts around the legitimacy of the website and lead to drop offs.

Page-speed Impact:

We understand that page-speed is one of the most crucial performance parameters for any marketer.

Hence, we put our heads down and worked till we were able to minimise the page speed impact. Creating personalizations on Pilot will cause a page speed impact of no more than 10%.

Here's a comparison:

Personalizations at Scale:

While its great to have the capability for landing page optimization, problems arise when you have to do it repeatedly at scale. It can seem understandably daunting.

Fibr's Pilot solves this with its Bulk Creation feature. Just select the elements you want to change, and provide the altered values for the selected fields and submit.

From here Fibr takes over and builds out all the required variations in one go.

Ad to Landing Page Relevance:

It's a commonly accepted rule that higher the relevancy of your landing page to the ad, better is the performance of your ad. But how do you measure it?

That's where the "Relevancy Scores'' can help you. Our proprietary model runs a check against the content of the ad and the content on the landing page to determine the match between the two and arrive at a score between 1-10 (1 being a very low match, and 10 being very high).

With the relevancy scores as a guide you can deliver better content for each target.

👉Read More: Reviewing the Best Landing Page Tools: Maximize Conversions and Lead

Generation

Imagine this, you create an ad on your ad platform targeting multiple different scenarios.

You come to Fibr Pilot and set up variations for each and every targeting of your ad in a matter of a few clicks! Solving a landing page for every ad is as easy as that with Fibr.

Fibr Pilot is the guardian angel for your ads, its the silent partner with the sole purpose of trying to boost your conversion rate optimization!