Product Story
3 mins
Introduction
The Challenge: Visual Content Creation at Scale
Emily finds herself overwhelmed by the task of creating unique, high-quality visuals for each destination. Here's a glimpse into the hidden costs she faces with her current methods:
Expensive Stock Photos: Emily spends $500 per month on stock photo subscriptions, often struggling to find images that truly capture the essence of lesser-known destinations.
Professional Photoshoots: Occasional photoshoots for flagship destinations cost $3,000-$5,000 per session, quickly eating into the marketing budget.
Lost Time: Emily spends 20 hours per week searching for and editing images, time that could be spent on strategy and engagement.
The Consequences: Escalating Issues
Emily's challenges don't end there. She faces other issues as well:
Visual Monotony: Using stock photos leads to a lack of visual variety, decreasing engagement on social media posts.
Brand Inconsistency: Different image sources make it difficult to maintain a cohesive brand image across platforms.
Limited Destination Coverage: It's challenging to find quality images for lesser-known, off-the-beaten-path locations.
A Potential Solution: Fibr's AI Image Generation Tool
Emily needs a solution that could streamline her visual content creation process while maintaining brand integrity.
Fibr's AI image generation tool could potentially offer:
Brand-Specific Image Generation: Fibr's unique "Image Guide" feature would allow Emily to input multiple brand-specific images, ensuring all generated content aligns perfectly with her agency's aesthetic.
Multiple Image Guides: Emily could create different guides for various campaigns or destination types, allowing for versatility within the brand's overall style.
Instant, Custom Visuals: Generate images for any destination or travel concept in seconds, no matter how niche or specific.
The Potential Impact: Enhanced Efficiency and Reduced Costs
If Emily were to use Fibr's AI Image Generation Tool, she could potentially:
Save Time: What currently takes 80 hours per month could be reduced to just 10 hours, freeing up 70 hours for strategic work.
Save Money: Emily could eliminate the need for stock photo subscriptions and reduce professional photoshoots, potentially saving over $15,000 per month.
Ensure Brand Consistency: Fibr's Image Guide feature could ensure every generated image aligns perfectly with her agency's brand guidelines.
Boost Engagement: Unique, tailored images for each destination could lead to a significant increase in social media engagement.
About the author
Pritam Roy
Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.
