What are effective lead generation strategies for B2B?

Let’s get to it straight: Offer value up front. Gated content like whitepapers, templates, or industry reports works well if it solves a real problem. Webinars and workshops also pull in engaged prospects. Pair those offers with targeted ads and well-optimized landing pages. On-site, use smart CTAs and exit-intent popups. Don’t forget to nurture leads with email sequences. Personalization matters, too. The more relevant your messaging is to their role, company size, or industry, the more likely they’ll convert. Lead gen is about quality, not just volume.