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Above the Fold

Above-the-fold content is crucial because it often determines whether users stay engaged or leave. This space typically includes headlines, hero images, calls to action, or key navigation elements.

For example, an online newspaper highlights its top stories above the fold, while an e-commerce site might feature its best promotions or featured products there. Optimizing this area—through strong visuals, clear messaging, and compelling offers—can significantly boost engagement and conversions. Marketers often test different above-the-fold designs through A/B or A/B/n testing to identify what captures attention most effectively.

Guides

CRO

Landing Pages

A/B Testing

Whitepapers

The Agent-Led Web

The Conversion Gap

Optimizing the Entire Customer Journey

Explore more Glossary terms

Agentic URL

An agentic URL is a website address that functions as an autonomous agent rather than a static destination.

Agentic Experience Layer

An Agentic Experience Layer is an intelligence infrastructure that sits between incoming traffic and an existing website.

What is Ad-to-Landing Page Personalization?

Ad-to-landing page personalization is the practice of dynamically adapting the landing URL experience to match the specific ad, keyword, or campaign that delivered each visitor.

Average Order Value (AOV)

AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.

Average Order Value

Average order value is the average amount of money customers spend per transaction.

Authority Site

An authority site is a website widely recognized as a trusted and credible source in its niche.