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Average Order Value
Average order value is the average revenue generated from a single purchase, calculated by dividing total revenue by the number of orders. It is a key e-commerce metric because it shows how much customers typically spend.
Businesses often try to increase AOV through techniques like product bundling, cross-selling, or free shipping thresholds. Tracking this number helps identify whether pricing, promotions, or customer behavior are moving in the right direction.
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Average Order Value (AOV)
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average Order Value
Average order value is the average amount of money customers spend per transaction.
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