Back to Glossary
Average Order Value
Average order value is the average revenue generated from a single purchase, calculated by dividing total revenue by the number of orders. It is a key e-commerce metric because it shows how much customers typically spend.
Businesses often try to increase AOV through techniques like product bundling, cross-selling, or free shipping thresholds. Tracking this number helps identify whether pricing, promotions, or customer behavior are moving in the right direction.
Explore more Glossary terms
Average Order Value (AOV)
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
Read More
Average Order Value
Average order value is the average amount of money customers spend per transaction.
Read More
Authority Site
An authority site is a website widely recognized as a trusted and credible source in its niche.
Read More
Application Programming Interface (API)
An API is a set of rules that allows different software systems to communicate and exchange data.
Read More
App Personalization
App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
Read More
Anchor Text
Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
Read More
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
