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Application Programming Interface (API)

An API is a structured way for two or more applications to share data and functions. It defines clear requests and responses, making it possible for systems like payment gateways, CRMs, and analytics platforms to work together seamlessly.

APIs are the foundation of integrations, enabling automation and scalable product development. Without them, most modern digital experiences would not exist.

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Agentic URL

An agentic URL is a website address that functions as an autonomous agent rather than a static destination.

Agentic Experience Layer

An Agentic Experience Layer is an intelligence infrastructure that sits between incoming traffic and an existing website.

What is Ad-to-Landing Page Personalization?

Ad-to-landing page personalization is the practice of dynamically adapting the landing URL experience to match the specific ad, keyword, or campaign that delivered each visitor.

Average Order Value (AOV)

AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.

Average Order Value

Average order value is the average amount of money customers spend per transaction.

Authority Site

An authority site is a website widely recognized as a trusted and credible source in its niche.