Back to Glossary
Baseline Conversion
Baseline conversion refers to the starting conversion rate that serves as a benchmark for comparison. It is recorded before any A/B test, campaign, or optimization initiative begins.
Establishing this baseline ensures improvements can be measured accurately. For example, if a site’s baseline conversion rate is 3%, and a redesign increases it to 3.6%, the impact can be quantified at 20% growth. Without this reference point, test results lose context.
Explore more Glossary terms
Bucket Testing
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
Read More
Breadcrumb Navigation
Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
Read More
Brand Engagement
Brand engagement is the emotional connection and interaction between a customer and a brand.
Read More
Bounce Rate
Bounce rate is the percentage of visitors who leave a site after viewing only one page.
Read More
Below The Fold
Below the fold refers to the part of a webpage that users see only after scrolling.
Read More
Behavioral targeting
Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
Read More
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
