Digital Experience Platform

A Digital Experience Platform (DXP) combines content management, personalization, analytics, and customer data tools to deliver cohesive experiences across channels. It helps brands create tailored content workflows, automate user journeys, and scale multi-touch engagement across web, mobile, email, and in-product surfaces. Unlike standalone CMS systems, DXPs unify data and interactions instead of operating in silos. Organizations with complex user paths — like eCommerce or enterprises — benefit most.

Picture a DXP powering localized landing pages, AI-recommended content, and unified support views across devices. It centralizes experience delivery so teams move faster and maintain consistency. As digital ecosystems expand, DXPs are becoming foundational for enterprise-level experience orchestration.