Hey Fibr Solar Water Project!

We’re officially in the Christmas spirit, and it’s that time of year when reflections and resolutions are our best friends!

But we don't believe in waiting until the start of a new year to start something good!

Looking back at our previous newsletters, we realized one thing: maybe they’ve been a tad too long for your Friday inbox. So, we’re making a change!

From now on, we’ll keep things short, snappy, and packed with unique insights we’ve picked up as a team of marketers. And don’t worry—team updates (your favorite as per our data!) aren’t going anywhere.

Speaking of team updates...

Meet Our 4 New Team Members!
(It's absolutely insane to think how fast we are growing!)

We’re so happy to welcome Mohith, Tamannnnaaaa, Rohan and Sushobhit (From left to right) to the Fibr AI Team.

• Tamanna joins our marketing team and is already bringing fresh, creative angles to our content!
  
  

• The rest three are strengthening our tech team! Mohith steps in as a full-stack engineer, Rohan as an AI-engineering intern, and Sushobhit as a frontend engineer.
  
  

These folks are already shaking things up behind the scenes and we’re so excited for you to experience their magic in everything we do moving forward!

During recent discovery calls, our CEO, AJ, uncovered 5 landing page tweaks that most marketers overlook—and then wonder why their conversions are stuck in neutral.

Here they are:

Most landing pages rely on generic stock photos or sleek product shots. But did you know certain colors and imagery trigger subconscious emotions tied to conversions?

For example: A slight shift to warm colours or shades in your hero section can increase perceived trust and action readiness.

Pair this with a subtle human touch—a candid, relatable image of a customer using your product instead of generic lifestyle photos to humanize & establish stronger connection.

Why this works: It connects emotionally before they even read your headline.

Static CTAs are old news. Instead, use microanimations strategically:

Why this works:Microanimations draw the eye without being intrusive. Plus, the subtle motion makes it harder for the brain to ignore.

Integrate progress bars or step-based rewards directly into the page:

Users love gamified experiences—they trigger dopamine hits.

Why this works: Progress feels like an achievement. People hate leaving something incomplete.

Most sites use blanket exit pop-ups. But here’s the twist: track mouse patterns or idle time

Why this works:It’s personal, surprising, and proactive—designed for the moment.

Here’s the real edge: your landing page evolves for each visitor in real-time.

You don’t need to show that you’re using AI; let the customer feel like the page is made for them.

Why this works: When visitors feel like the page “gets them,” they convert. Simple.

Struggling to implement these tweaks? That’s where we come in!

At Fibr AI, we make personalization effortless—no coding required.

You can not only make landing pages for every ad, but for every outreach for your ABM campaigns too!

Ready to see how it works?

Wishing you warm holiday vibes,

Ana (Prerana)
Marketing Lead @ Fibr AI