It's been quite the journey over the last 12 years since I stepped out of IIT Delhi (my engineering Alma Mater). My path navigated the bustling B2C terrain, from spearheading operations at Nestle to stirring up ideas at Paper Boat to launch their first beverage products. The drive to decode what truly resonates with audiences pushed me towards Stanford. It all led to a major milestone, successfully exiting my startup, andMe (a women's health & wellness brand) to FirstCry-Globalbees, India's largest women platform.

Why AI-dentity Crisis?

Fast forward to today, it's clear we're at the dawn of a marketing revolution, all thanks to AI. This newsletter is my way of keeping you in the loop, cutting through the noise to highlight what truly matters. From the latest breakthroughs to timeless strategies for staying ahead of the curve, I've got you covered. Together, let's harness the power of AI, ensuring we're not just keeping pace but setting the pace in a rapidly evolving digital landscape.

Ankur
CEO @ Fibr