It's been quite the journey over the last 12 years since I stepped out of IIT Delhi (my engineering Alma Mater). My path navigated the bustling B2C terrain, from spearheading operations at Nestle to stirring up ideas at Paper Boat to launch their first beverage products. The drive to decode what truly resonates with audiences pushed me towards Stanford. It all led to a major milestone, successfully exiting my startup, andMe (a women's health & wellness brand) to FirstCry-Globalbees, India's largest women platform.
Why AI-dentity Crisis?
Fast forward to today, it's clear we're at the dawn of a marketing revolution, all thanks to AI. This newsletter is my way of keeping you in the loop, cutting through the noise to highlight what truly matters. From the latest breakthroughs to timeless strategies for staying ahead of the curve, I've got you covered. Together, let's harness the power of AI, ensuring we're not just keeping pace but setting the pace in a rapidly evolving digital landscape.
Ankur
CEO @ Fibr
This month, we feature Journey AI by TheyDo, an AI tool that maps customer journeys for businesses. Ever wondered what path your customers take when interacting with your brand? Journey AI reveals these using machine learning.
Maps touchpoints from customer research. Identifies areas to improve journey smoothness & engagement.Offers insights to enhance brand experience & customer satisfaction.
Spotify is rocking it with a cool new feature—AI Playlist! This nifty tool started on April 7, 2024, for Spotify Premium folks in the UK and Australia.Here’s how it works:
Simply tell Spotify what you’re feeling, and it makes a playlist just for you.
Jump into the app, say how you feel, and your music is ready.
Spotify keeps learning and makes your playlists better.
It’s like having a DJ who knows you really well.
AI Playlist is more than just playing songs; it’s about getting music that feels right for you, anytime you want. That’s the awesome part of AI—it makes things personal and fun.
Spotify keeps making AI Playlists smarter, showing us that AI is a big deal—it changes how we enjoy music, making it feel just right for us.
For Spotify users, every day has the perfect soundtrack, all thanks to AI.
But if you're tired of spending hours sifting through age-old tools to create marketing campaigns, why don't you go check out Fibr?
With Fibr, it’s as easy as breeze, and it unlocks all the amazing features for free!
Synced Ad Journey for a personalized user experience
Intelligent A/B/n testing to find what clicks with your audience
Real-time analytics to boost efficiency in your campaigns
Launch bulk campaigns with just one-click
