Imagine this—you’re planning a trip and have just started searching for flight tickets. Suddenly, a pop-up appears: "Book this ticket within the next 10 minutes to get a $50 discount!" Even if you were just browsing, you suddenly feel that itch to act fast.

Sounds familiar? That’s the powerful pull of urgency and scarcity, and it’s no accident!

In this week’s edition of the AI-dentity 2.0, we’ll see how you can leverage these psychological triggers to drive conversions—and how AI-powered personalization can help you do it better!

Humans have always been drawn to things that seem exclusive or hard to get. It’s that fear of missing out (FOMO) that often makes us act irrationally. Scarcity marketing is so effective that businesses have been leveraging it for decades.

But this age-old strategy is now supercharged by AI! Today, businesses are using data-driven personalization to create urgency that feels natural and compelling.

But how did this concept become such a powerful tool for driving conversions? Let’s take a quick journey through how humans began using these psychological triggers in business—and how they’ve evolved in the digital age.

The first traces of Scarcity being used go back to Ancient merchants who knew that calling something "rare" or "one of a kind" could drive up its value.

Fast forward to the 20th century, brands like Coca-Cola with their limited edition" bottle designs during the 1970s drove collectors to purchase them quickly. Black Friday, too, is a classic case of creating urgency, with retailers offering doorbuster deals for a limited time, causing a frenzy among consumers.

Today, AI and data-driven personalization take it to the next level, allowing brands to create hyper-targeted scarcity tactics—like real-time stock alerts and countdown timers—pushing consumers to act even faster.

Marketers use Scarcity & Urgency really well in their ads. They change the ad copy and even the CTAs to make different segments of their TG want to click on them. But, although their ads successfully acquire customers & bring them to the website- they forget to personalize the landing pages leading to drop-offs & loss of potential conversions.

Plus, making these landing pages manually takes a lot of time and  when there are lots of ads out during holiday seasons, it's super tough to make a new page for each ad!

Let’s dive into how Fibr can transform your Christmas campaign, helping you convert more with smart urgency and personalized experiences—all without the manual hassle.
Personalizing for Multiple Locations—Automatically

The Challenge: Running location-specific ads (like “Christmas Sale in New York” or “Holiday Deals for LA”) requires perfectly tailored landing pages to match each ad. But managing this manually is a nightmare, right?

Fibr’s Solution:
Fibr’s AI generates thousands of personalized landing pages based on your ad copy and user location—all automatically! Whether it’s “NYC Holiday Sale - Limited Time Only!” or “Chicago Christmas Deals - Hurry, Ends Soon,” Fibr dynamically adjusts content using one streamlined URL. This means your ads always direct to the perfect landing page, boosting relevance and clicks.

Why It Works: Saves hours by automating personalized pages. Ensures a seamless, on-brand user experience. Increases conversion rates by aligning landing pages with ads.

Driving Urgency with Visitor-Based Personalization

The Challenge: How do you maximize urgency based on visitor behavior to drive conversions?

Fibr’s Solution:
For first-time visitors, display messages like “Welcome! Get 15% Off - Limited Time Only!” to capture interest. For returning visitors who haven’t converted, use prompts like “Hurry! Stock Running Low!” to push them to act. On mobile, use short, urgent CTAs like “Tap to Buy - Sale Ends Soon!”

Bonus: Fibr’s A/B testing helps you  to find what drives urgency tactics drive the highest ROI & also helps you personalize your landing pages accordingly.

Why It Works: Tailors urgency to visitor behavior, increasing engagement. Uses FOMO to nudge users into converting faster. Ensures every visitor sees the most relevant content, driving quicker purchases.
Curious to see how you can also use this for your Christmas campaigns?
Click here to start a free trial with Fibr today!

If you’re curious to understand more about scarcity and urgency, check out these resources:

Books: Influence: The Psychology of Persuasion by Robert Cialdini Predictably Irrational by Dan Ariely

Videos:  Neil Patel on Using Urgency in Marketing  TED Talk: The Science of FOMO

Articles: How Scarcity Drives Conversions The Power of Urgency in Marketing

People to Follow: Ankur (AJ) Goyal (AI Conversion Pro) Rory Sutherland (Behavioral Economics) Ann Handley (Content Marketing)

Guess what?

We just opened a brand-new office in Bangalore! Catch the behind-the-scenes of our opening day here and meet the awesome team making it all happen.

Well, that’s all for today!

But we’d love to hear from you—have you ever used urgency and scarcity to drive more conversions? Or seen a brand that totally nailed it?

No wait! Don’t just tell us—share your story with the world! Post it on LinkedIn and give Fibr AI a shoutout for sparking the idea

Pfft....Signed off before my team catches me sharing too much!

Until next time, keep converting like a pro!

Ana (Prerana)
Marketing Lead @ Fibr AI