Imagine this: you’re scrolling through your favorite online store, and a banner pops up:

"Accept all cookies?"

You pause. Do you want to hand over your data, or should you click “Reject”? This decision is becoming all too familiar as privacy regulations tighten and consumers grow more cautious about their data.

For marketers, this presents a new challenge: how to deliver personalization while staying compliant. In this edition of AI-dentity 2.0, we’ll explore:

The origins of cookies and why they’re being phased out. How the loss of cookies affects marketers. Practical steps to build a privacy-compliant marketing stack. How Fibr helps you thrive without cookies.

Let’s dive in!

Cookies aren’t just for snacking —they’re also how websites track your online behaviour.

But why are they called “cookies”?

The term comes from “magic cookies,” a programming concept for data storage. Initially, cookies made online experiences easier by remembering what’s in your shopping cart or keeping you logged in.

But today, cookies have evolved into tools for tracking user behavior across the web, and they’ve become the center of a global privacy debate.

Do you remember this iconic privacy ad by Apple?!

This ad perfectly captures the uncomfortable feeling of being watched. The ad highlights how cookie tracking has gone from helpful to invasive—like someone following you everywhere you go, knowing everything you’re about to do, often before you even know it yourself.

And while we all want to feel understood, there’s a limit, right? Nobody wants companies knowing everything we’re thinking.

It’s this fine line—between being helpful and being intrusive—that makes modern cookie tracking feel like too much.

This shift in consumer consciousness towards their own data & the cookie crackdown has definitely made our lives difficult!

Loss of Third-Party Data: Behavioral insights once critical for ad targeting are no longer accessible.

Higher CAC: Without precise targeting, reaching the right audience becomes costlier.

Broken Customer Experiences: Generic, irrelevant ads and landing pages lead to higher bounce rates.

Limited Retargeting Options: Retargeting campaigns now require privacy-first alternatives, reducing effectiveness.

So we, marketers need to rethink personalization to comply with privacy laws, especially during busy seasons like Christmas when conversions are harder to achieve.

Here’s a privacy-first playbook to adapt your marketing stack:

We believe you don’t need cookies to deliver great personalization.

Our CEO, Ankur, faced these exact challenges while running his previous companies and created Fibr AI to help marketers thrive in this new world.
Here’s how a retail client used Fibr AI to transform their Christmas campaign:

Step 1: Engaging Customers with a Fun Holiday Quiz
To kick things off, they launched an interactive holiday quiz across key locations, asking questions like:“What’s Your Perfect Christmas Gift Style?”“Which Holiday Shopper Are You?”

This quiz helped them gather valuable first-party data while making the process enjoyable and engaging for users.

Step 2: Creating Tailored Landing Pages with Fibr
Using the quiz data, they created personalized landing pages for each customer segment. For example:A Family-Focused Buyer in Chicago saw: “Find Perfect Christmas Gifts for the Whole Family—Hurry, Ends Dec 24!”A Solo Shopper in New York saw: “Treat Yourself This Holiday Season—Exclusive Discounts Just for You!”

Fibr’s AI made it easy to generate these pages dynamically, ensuring every visitor felt the campaign was tailored just for them.

Step 3: Re-Engaging Returning Visitors with Dynamic Content
For visitors who didn’t convert on their first visit, Fibr’s AI personalized follow-up messages in real time, such as:“Still Thinking? Free Delivery Ends in 3 Hours!”

This dynamic content ensured that even hesitant shoppers were nudged towards completing their purchases.

The result? 45% higher click-through rates from ads. 30% more conversions from personalized landing pages. Full compliance with GDPR and CCPA, ensuring customer trust.

You can read more such case studies on our CEO, Ankur's profile! Tagging one here:)

If you’re curious to understand more about how to strike a balance between Privacy & Personalization, check out these resources:

People to Follow: Ankur (AJ) Goyal (AI Conversion Pro) Johnny Ryan (Privacy Advocate) Shoshana Zuboff (Author of The Age of Surveillance Capitalism)
Video:
How to Set Up a Bulk Ad Personalization Campaign?

Case Study:
A Coffee Brand's Success with Fibr

This week we welcomed two new team members and are looking forward to add more of them soon!

Meet Anurag & Sarthak, who joined our marketing team this week & will be helping us with reaching the right people with the right content!

We're also looking for someone to join our team as an UI Designer!
If you know someone who might fit for it, share this post with them!

Well, that’s all for today!
But we’d love to hear from you—how you are balancing this Privacy vs Personalization dilemma!
Also, got any thoughts on this newsletter or our product? Reply to this email, and let’s connect. We’d love to hear your ideas!
Phew! Signed off faster than cookies disappear at a team meeting

Until next time—head to Fibr AI and sign up to go cookie-free today!

Ana (Prerana)
Marketing Lead @ Fibr AI