Welcome to Ai-dentity Crisis 2.0, the weekly dose of marketing & AI insights you didn’t know you needed but do! I’m Prerana from Fibr, and today, we’re diving into the seemingly simple—but absolutely critical component of the internet: the URL. 

Ever looked at a long, messy URL and thought,
"Is this thing trying to confuse me?" You're not alone. Most people overlook URLs, but the truth is that they can boost or kill your click-through rates and overall conversions.

In today’s world of SEO, trust signals, and personalization, understanding a URL’s anatomy is essential.

Let’s break it down and simplify it!

Just like how every part of the body has a function, each section of a URL serves a specific purpose.

Let’s dissect this link https://www.example.com/products/shoes?color=red&size=10#reviews

The Protocol: This is like saying, “Hey, here’s how you get to this place.” The most common one is HTTP (or HTTPS, which means it’s secure—bonus points for that!).
The Domain Name: This is the main part of the address, like the name of the street. It should be short, sweet, and memorable (like www.example.com).
The Path: This is what comes after the domain name and tells you exactly where to go on that site (think of it like the apartment number). You want it to be clear and concise, not a long-winded novel (like /products/shoes).
The Parameters: These little guys are used to specific track data, especially when you’re running UTM campaigns. Just a heads up—messy parameters can scream “spam!” So, keep them neat and purposeful (like ?color=red&size=10)
The Anchor: That hashtag you see at the end (like #reviews)? It may seem small, but it plays a big role in navigation. These help you find the specific sections of a page like a review section! Fun Fact:

Did you know the first-ever URL was created by Tim Berners-Lee back in 1991?

Talk about a game-changer!This guy was working at CERN, trying to figure out how researchers could share information more easily.

He basically thought, “Hey, wouldn’t it be awesome if we could link all this information together?” And voilà—he invented the web!
So, what’s the deal with URLs? Well, Tim came up with this nifty little thing called the Uniform Resource Locator, which is just a fancy way of saying it’s the address for stuff on the web. Think of it like the street address for a website. Ready to transform those long, ugly URLs into click-worthy masterpieces? Start by testing out variations of your URLs and see how much more traffic and engagement you can drive!

Click here to make your URLs work smarter, not harder.

Until next week, besties! 

Prerana
Marketing @fibr.ai