We've been Hijacked!

Hey there, marketing wizards!

The Chill guy has forcefully taken over Fibr AI this week!!

Everything here is what he had made me write & please don't blame me for anything you read here!

Well, Can you believe we are just 1 month away from 2025?! I mean wasn't it 2020 yesterday?!!!

2024 at Fibr AI, especially November, felt like a rollercoaster—with exciting launches coming up soon and some awesome new teammates joining our journey!
Now, as the year wraps up, all of us marketers in the same boat: figuring out how to gear up for 2025 while keeping pace with the latest trends. This edition of AI-dentity Crisis 2.0 is here to help.
So, here’s what we’re covering: Top AI-in-marketing trends from November. Events you should have on your radar for 2025 First Quarter. How we are getting tough tasks done by our team!

Let’s dive in!

Google AI Enhances Bard with Extensions
You can now easily connect Gmail, Docs and Drive to make research and content creation for campaigns more efficient. This leads to quicker workflows and allows more time to focus on optimizing landing pages that drive conversions.

AI-Driven Video Ad Optimization
Adding videos to landing pages can increase conversion rates by as much as 80% & platforms like Pictory and Synthesia allow you to produce personalized video ads in just minutes.

AI Boosts Black Friday Campaigns
This Black Friday, predictive analytics was THE HERO of AI trends! It enabled brands to personalize their landing pages & offers at scale, creating a sense of urgency and increasing holiday sales.

For instance, Monday.com used AI to design personalized landing pages for Black Friday promotions based on user behavior and company size. A small startup might see a message like, “Enhance Your Team’s Productivity for Just $XX/month,” while a larger enterprise would receive, “Optimize Your Workflows with Our Black Friday Offer.” This approach led to improved lead generation and conversions, achieving a 35% reduction in CAC!!

If you wanted to but couldn't pull this off for your Black Friday due to limited bandwidth, don't worry!
Book a call with our CEO, AJ, who will take you through how you can see similar results for your Christmas campaign!!

As a B2B marketer, I understand the role events play for both our personal growth & our brands' growth. So I am sharing my own list of 22 marketing events that you can't miss out in the first quarter of 2025!
P.S.: Click here or on the photo below to get the full list & all the details of the events!

This week our CEO came across a new kind of a job application & that got us to know a about a new concept called Micro-conversions, which are small actions in the conversion funnel which help facilitate the primary conversion goal!

To know more about them, click here!

You know how difficult stuff like getting our teams teams to write on LinkedIn, update their email signatures & availability & so on can be!

That's why we are trying a new strategy - Gamification! We have launched competitions where our team can individually win amazing rewards on achieving the first places & also get a party whenever a collective goal is achieved!

But we will need more ideas for the future & it'll be great if you share your ideas in the comments here!

Right now, our LinkedIn face of the team, Pratham is leading the game but well, you never know! We'll keep you posted on the updates both here & on our social media! So don't forget to follow us on LinkedIn & Twitter!

Since the Chill Guy is now running things here at Fibr AI, he thinks that our newsletter doesn't make any sense the way it is! So, from next week, you'll see a new version of us!

Will it be better or worse... I don't know!

But until then if you want to save your Christmas campaigns from low conversions, you still have time! Boop on the Chill Guy's nose below & we'll help you increase your conversions by at least 30% this Christmas!