Marketing Tips
6 mins to read
Introduction
What is Marketing Automation Software?
Market automation software takes care of all the monotonous and tiring digital marketing tasks that require human intervention. With marketing automation software in place, the need for human involvement decreases.
The digital marketers will just have to include their insights and guide the AI with required concepts and ideas that effortlessly turn real.
For any business, lead generation and attracting possible customers remains at the top of the priority list. However, with a never-ending inflow of differential data, it's difficult to put all the information to use.
That’s where Marketing automation software comes into play.
Benefits of Marketing Automation
Before jumping into knowing the best marketing automation software, it's important to know what comes to the table! After all, would you buy or use something without knowing its benefits? No right!
Increased sales efficiency: Your sales team feels relieved with increased efficiency. Staff expenditures will be reduced and your team can dedicate more time to other strategic projects.
Marketing and sales start aligning: Your company’s marketing and sales goals start aligning, leading to better results. No wonder, 76% of companies use marketing automation!
Better conversions: Converting possible leads into customers becomes easier with marketing automation software in place.
Personalized marketing: Customer personalization becomes easier than imagined with AI tools like Fibr.
Efficient data management: Managing humongous data collection and using them for marketing strategies is no more a hindrance! Marketing automation will help you utilize every ounce of data available for the best lead conversions.
Nurturing leads: Lead nurturing is important to ensure leads convert into sales. What else to make it possible other than Marketing automation software?
Increased scalability: Marketing automation will supplement your goals of scaling your business. With the majority of the tasks taken care of, you can focus on building strategies for business growth.
The Best Marketing Automation Platforms
91% of companies state that the demand for Marketing automation has increased massively. Meeting such demands means finding the best options available in the market.
That's what we try to achieve with this blog.
This blog will take you through the best marketing automation software available that makes your digital marketing journey easy.
Fibr is not just a tool; it's a comprehensive platform that redefines marketing automation by seamlessly blending advanced AI capabilities with a deep understanding of enterprise needs.
Here’s why Fibr should be at the heart of your digital marketing strategy:
Effortless Brand Consistency Across Channels: Fibr excels in maintaining brand integrity across all your marketing channels. It embeds your brand guidelines deeply into its system, ensuring that every piece of content, whether a social media post, blog, or digital ad, aligns perfectly with your brand voice and style. Forget the hassle of manual checks; Fibr’s automated compliance checks act as your silent brand guardian, catching discrepancies and ensuring everything published fortifies your brand’s identity.
Streamlined Creative Processes and Campaign Management: Say goodbye to disjointed workflows and siloed teams. Fibr understands marketing is a team sport, orchestrating a seamless workflow that connects brand managers, designers, and marketers in a harmonious digital space. With tools like Marketing Studio and Campaign Canvas, Fibr facilitates effortless campaign planning and execution, allowing you to launch multi-channel campaigns faster and more efficiently than ever.
Data-Driven Insights for Strategic Decision Making: Fibr doesn’t just automate; it enlightens. By analyzing vast amounts of campaign data and customer feedback, Fibr provides actionable insights that help refine your strategies and optimize your marketing spend. With Fibr’s intelligent analytics, you’re not just running campaigns; you’re continuously improving them based on data-driven insights.
Personalization at Scale: In the age of personalization, Fibr ensures your content speaks directly to your audience’s needs and preferences. From dynamic email content to personalized landing pages, Fibr tailors every interaction to the individual, enhancing customer engagement and boosting conversion rates. With its AI-driven content generation and optimization, Fibr delivers personalized experiences that resonate deeply with your audience.
Future-Proof Your Marketing Efforts: With the AI Nucleus feature, Fibr stays ahead of the curve, ensuring your marketing technology never becomes obsolete. It adapts to new advancements, integrating the latest AI models to keep your tools sharp and effective. This commitment to innovation means Fibr not only meets your marketing needs today but evolves to anticipate the challenges of tomorrow.
Brevo
The second on this list is none other than Brevo which gained immense popularity among digital marketers for offering streamlined AI solutions.
Brevo has different platforms for marketing, sales, conversation, etc. to make marketing initiatives easier for digital marketers.
Kevin YenHead of Growth at AI Camp states that Brevo helped them save more money than Hubspot when it came to marketing initiatives.
They offer some amazing advantages like efficient CRM, marketing automation hybrid as well, and a meeting scheduler to fix meetings with the client.
They also help in automating more than four marketing channels. In addition, comes their free plan that comes as an incentive for many.
Hubspot
Who hasn’t heard about Hubspot? With years of expertise in the digital marketing field, Hubspot rose to the ranks of popularity among digital marketers for providing seamless marketing solutions.
Their marketing automation software indulges in flawless collaboration with CMS, CRM, and other customer-oriented services.
Right from email marketing tools to ad software, their AI for marketers helps in improving quality while saving substantial time.
Omnisend
Another stalwart in this list of best marketing automation software is Omnisend. The best thing about Omnisend is its academy support.
Their website includes a detailed guide for all digital marketers as to how they can utilize this marketing automation tool for their purposes without any possible difficulties.
In addition to the detailed guide, Omnisend offers a free plan for its users that does not make any compromises with the advanced features attached.
ActiveCampaign
With a presence in 170 countries, ActiveCampaign has established itself as a marketing automation tool for numerous digital marketers.
It harbors a huge library of marketing automation templates available in multiple languages.
In addition, their marketing automation tool features a dedicated AI facility for crafting seamless emails and taking care of their appropriate delivery.
Klaviyo
Klaviyo is another prolific marketing automation tool used by numerous digital marketers for executing their tasks. It vouches to offer a unified data and marketing automation platform that provides seamless AI solutions to all marketers.
With their huge library of high-quality templates that any marketer can customize, the efforts can be minimized to half! Who’s going to waste time creating things from scratch?
Right from providing a customer data platform to seamless communication lines, it helps build the base for a good marketing automation initiative.
Thus, you understand your customers better, while AI writes the content depending on that understanding. Woosh! No effort is needed!
Customer.io
As the name suggests, Customer.io helps digital marketers with various marketing initiatives necessary to attract and pitch customers.
It helps in utilizing the first-party data to create a more personalized journey across various marketing channels. With the AI-enhanced tool, you can easily track the information lying in the pipeline and use it for crafted customized customer-centric emails.
The omnichannel support helps stay connected across applications, websites, databases, and warehouses at the same time.
In addition, customizing the messages via Customer.io is easier as it offers seamless capabilities for inclusion and change. Even a little code can help you customize the messages. Automating messages and emails becomes child's play!
Another aspect that grabbed my attention was its A/B testing abilities which allow you to test 8 variants at once. Thus, with most options in place, finding the best one becomes easier.
Ortto
With the tagline “Builds journeys that drive revenue”, Ortto helps digital marketers to craft unique marketing initiatives that’ll help the concerned businesses and then gain better revenue and profits.
They offer a 14-day trial for the customer journey that allows every interested digital marketer to give this marketing automation software a try. In addition, comes their AI-driven analytics and chatbots that push the initiatives of brand marketing and lead generation by miles.
Ortto also assists in extensive tracking of user behavior and user activity along with detailed reports that give leverage to any digital marketer to offer better performances.
Not to forget that this marketing automation platform has round-the-clock support for better utilization of its services along with a user-friendly approach. Ortto claims to offer a 38% email open rate, that’s 79% better than the industry standards.
Conclusion
According to Marketing charts, 53% of digital marketers consider the Marketing automation tool's price as a primary factor for their adoption and use.
To survive in this highly competitive market of digital marketing, using a dedicated AI tool is important.
Considering using a marketing automation tool?
Why settle for something less than the best? Try Fibr today!
About the author
Meenal Chirana
Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.
