Tools
Top 6 Dynamic Yield Alternatives & Competitors in 2025
Meenal Chirana
Dec 30, 2024
Tools
Top 6 Dynamic Yield Alternatives & Competitors in 2025
Meenal Chirana
Dec 30, 2024
TABLE OF CONTENTS
Give every audience
a 1:1 experience
Overview of Dynamic Yield as a personalization platform and its limitations:
High costs, steep learning curve, limited reporting, and A/B testing capabilities.
Challenges with integration and coding requirements for advanced features.
Detailed review of top Dynamic Yield alternatives for 2025:
Fibr AI: Affordable, AI-powered platform with robust personalization and A/B testing.
Optimizely: Digital experience platform with experimentation and content management.
Emarsys: Omnichannel engagement for marketers with advanced segmentation and automation.
Insider: AI-driven customer engagement across 12+ channels with templates and testing.
Salesforce Marketing Cloud: Comprehensive marketing suite for lifecycle personalization.
Adobe Experience Cloud: End-to-end suite with tools for real-time campaigns and automation.
Key factors for choosing an alternative:
Pricing, customer reviews, usability, and prompt customer support.
Before we get started with the Dynamic Yield competitors or alternatives, let’s understand a little about the tool itself.
High costs, steep learning curve, limited reporting, and A/B testing capabilities.
Challenges with integration and coding requirements for advanced features.
Detailed review of top Dynamic Yield alternatives for 2025:
Fibr AI: Affordable, AI-powered platform with robust personalization and A/B testing.
Optimizely: Digital experience platform with experimentation and content management.
Emarsys: Omnichannel engagement for marketers with advanced segmentation and automation.
Insider: AI-driven customer engagement across 12+ channels with templates and testing.
Salesforce Marketing Cloud: Comprehensive marketing suite for lifecycle personalization.
Adobe Experience Cloud: End-to-end suite with tools for real-time campaigns and automation.
Key factors for choosing an alternative:
Pricing, customer reviews, usability, and prompt customer support.
Before we get started with the Dynamic Yield competitors or alternatives, let’s understand a little about the tool itself.
High costs, steep learning curve, limited reporting, and A/B testing capabilities.
Challenges with integration and coding requirements for advanced features.
Detailed review of top Dynamic Yield alternatives for 2025:
Fibr AI: Affordable, AI-powered platform with robust personalization and A/B testing.
Optimizely: Digital experience platform with experimentation and content management.
Emarsys: Omnichannel engagement for marketers with advanced segmentation and automation.
Insider: AI-driven customer engagement across 12+ channels with templates and testing.
Salesforce Marketing Cloud: Comprehensive marketing suite for lifecycle personalization.
Adobe Experience Cloud: End-to-end suite with tools for real-time campaigns and automation.
Key factors for choosing an alternative:
Pricing, customer reviews, usability, and prompt customer support.
Before we get started with the Dynamic Yield competitors or alternatives, let’s understand a little about the tool itself.
What is Dynamic Yield, and Why Do You Need an Alternative?
Dynamic Yield is a personalization and experience optimization platform that helps you tailor content and digital interactions to each individual user in real-time. The goal is to offer more personalized user experiences and improve customer retention, user engagement, and conversions.
However, based on customer reviews from G2 and TrustRadius, Dynamic Yield may not be the perfect tool. Let’s learn about the shortcomings of this tool:
Complex User Interface
Dynamic Yield has a steep learning curve as users find it hard to understand all parts of the platform. Also, the support may not be readily available to help the users learn about the tool.
Moreover, you may require web development knowledge, particularly around HTML, JS, and CSS, to be able to create unique experiences for each user segment.
These challenges make it hard for users to get started with Dynamic Yield.
Limited Campaign Performance Reporting and A/B Testing Capabilities
While Dynamic Yield offers decent analytics capabilities, users complain about its limited campaign performance reporting. And this drawback stops users from making the most out of analytics.
Moreover, A/B testing lacks functionality for event tracking, customer activation events, and reporting. You may also need to add custom code to run in-depth A/B testing, making it hard for marketers with limited coding knowledge.
May not be Affordable
Several users complain about the high price point of Dynamic Yield. While it may be affordable for enterprise businesses, smaller businesses find it expensive.
Integration Problems
Seamless integration is another feature that is lacking in this platform. Users find it hard to integrate Dynamic Yield and occasionally need assistance from IT experts.
Now that you know what major features users complain about, let’s look at some potential Dynamic Yield alternatives.
Dynamic Yield is a personalization and experience optimization platform that helps you tailor content and digital interactions to each individual user in real-time. The goal is to offer more personalized user experiences and improve customer retention, user engagement, and conversions.
However, based on customer reviews from G2 and TrustRadius, Dynamic Yield may not be the perfect tool. Let’s learn about the shortcomings of this tool:
Complex User Interface
Dynamic Yield has a steep learning curve as users find it hard to understand all parts of the platform. Also, the support may not be readily available to help the users learn about the tool.
Moreover, you may require web development knowledge, particularly around HTML, JS, and CSS, to be able to create unique experiences for each user segment.
These challenges make it hard for users to get started with Dynamic Yield.
Limited Campaign Performance Reporting and A/B Testing Capabilities
While Dynamic Yield offers decent analytics capabilities, users complain about its limited campaign performance reporting. And this drawback stops users from making the most out of analytics.
Moreover, A/B testing lacks functionality for event tracking, customer activation events, and reporting. You may also need to add custom code to run in-depth A/B testing, making it hard for marketers with limited coding knowledge.
May not be Affordable
Several users complain about the high price point of Dynamic Yield. While it may be affordable for enterprise businesses, smaller businesses find it expensive.
Integration Problems
Seamless integration is another feature that is lacking in this platform. Users find it hard to integrate Dynamic Yield and occasionally need assistance from IT experts.
Now that you know what major features users complain about, let’s look at some potential Dynamic Yield alternatives.
Top 6 Dynamic Yield Alternatives
Let’s explore the top Dynamic Yield competitors and understand why they may be better. Make sure you carefully compare your options before making the final decision.
1.Fibr AI
Fibr AI is an AI-powered personalization platform that can help you personalize your landing pages for every campaign, trend, ad, audience, keyword, location, email, SMS, communication, and prospect.
In addition to personalizing user experiences, Fibr AI helps you create landing page variations in bulk and run infinite A/B tests for free.
Primary Features
Let’s explore the primary features of Fibr AI in detail:
Takes Landing Page Personalization to the Next Level: Fibr AI takes personalization to the next level by allowing you to personalize the landing page across every touch point, including email, SMS, WhatsApp, Meta, Google ads, TikTok ads, etc.
Also, you can personalize landing pages based on different factors such as gender, traffic source, device type, behavior, geography, UTM parameters, etc.
In a nutshell, you can personalize landing pages for every individual user and deliver a better overall customer experience, resulting in more conversions.
Easy to Use and Integrate: Fibr AI is a user-friendly personalization platform built with marketers in mind. Whether you want to create a personalized landing page or create new variations for A/B testing, you can do that without needing assistance from the IT team.
Also, Fibr AI comes with up to 90% no-code integration. This means you barely need coding expertise or developer support to integrate Fibr AI on your website. Just add the Fibr script to your website’s HTML, and you’re good to go.
Pay-as-you-go pricing: Unlike Dynamic Yield, Fibr AI is built both for small businesses and large enterprises. It follows a pay-as-you-go pricing model wherein you only pay for the features you use, making it a premium yet affordable option.
Free and Impactful Experimentation: Fibr AI has a powerful A/B testing tool that is absolutely free. You can create variations of your landing page, run and use its robust analytics to determine the best-performing variant and maximize conversions.
Impeccable Customer Support: If you’re stuck somewhere, you can refer to the support section on Fibr’s website and check out the documentation. And if you need further help, you can initiate a chat with Fibr’s chatbot for instant support.
Bulk Landing Page Variations: Fibr AI allows you to create landing page variations in bulk, which is essential for creating personalized landing pages and A/B testing.
Using Fibr AI’s visual editor, you can choose the elements you want to modify, add the variations manually or through an Excel sheet, and create as many variations as you want.AI-powered platform: Fibr AI offers you AI-powered recommendations (high-converting) when creating variations for landing page elements such as CTA text, web copy, headline copy etc. This makes the process faster and more effective.
Personalize Customer Experiences Like No One Else With Fibr AI.
Pricing: Fibr AI comes with a free trial. However, to know about the pricing, you may have to request a free quote.
G2 Ratings: 4.9 out of 5 stars
2.Optimizely
Optimizely is a digital experience platform that allows you to create 1:1 customer experiences. It also has several modules, including web and feature experimentation, which you can use to conduct in-depth A/B tests and identify the better-performing variant.
Another feature of Optimizely is Monetize, which helps deliver better shopping experiences by offering product recommendations.
Primary Features
Content Management System: allows you to create captivating websites.
Feature Experimentation: allows you to test multiple features of your product.
Web Experimentation: allows you to A/B test different website elements.
Digital Asset Management: allows you to manage all your marketing assets.
Data Platform: allows you to unify, segment, and activate your customer data in real-time
Pricing: Optimizely doesn’t have a free trial, and you have to contact the sales team to learn about the pricing.
Pros:
Offers multiple forms of experimentation techniques i.e. A/B testing, multivariate testing.
AI-driven recommendations and targeting
Behavioral targeting and segmentation
Cons:
Metrics can be tough to understand at times.
Limited OOTB Integrations
G2 Ratings:
Web experimentation: 4.2 out of 5 stars
Personalization: 0 out of 5 stars (as no ratings available)
3.Emarsys
Emarsys is a platform built for marketers that helps you launch AI-powered omnichannel engagements that drive actual results. It supports multiple channels like the web, email, digital ads, SMS, and more.
Primary Features
Advanced segmentation: segment audiences based on different factors.
User-friendly design: easy to use.
Email marketing: create and launch email marketing campaigns.
Support for multiple industries
AI marketing: allows you to use AI to personalize every customer interaction
Reporting and analytics: robust analytics powered by AI
Marketing automation: create simple, single channel or sophisticated, cross-channel campaigns.
Pricing: The pricing is available upon request.
Pros:
Easy to implement and integrate with eCommerce solutions
Allows users to target specific audiences and deliver relevant content across the desired channels.
Email marketing features are pretty robust.
Easier to use for SAP customers.
Cons:
Customer support takes too much time to deal with issues.
Learning new features can take time.
G2 Ratings: 4.3 out of 5 stars
4.Insider
Insider is an omnichannel experience and customer engagement platform powered by artificial intelligence. This tool claims to have all the features necessary to deliver data-driven customer experiences across 12+ channels (including push notifications, email, SMS, and more) for every industry and use case.
Primary Features
Recommendations: tailored experiences and recommendations at every touchpoint.
Visual Product Discovery: AI-powered recommendations for better product discovery.
Site Search: boost product discovery with AI-powered search recommendations.
A/B Testing: experiment as much as you want with cross-channel A/B testing tools.
Pre-Built Templates: 100+ pre-built templates for web and apps to launch 1:1 experiences.
Pricing: A free trial is available, and there are custom pricing plans.
Pros:
Onboarding and customer support are impeccable.
Drives real results for eCommerce brands.
Ready-to-use templates are a game changer for several users
Known for maintaining brand consistency.
Cons:
Can be a little pricey, especially for smaller organizations.
G2 Ratings: 4.8 out of 5 stars
5.Salesforce Marketing Cloud
Salesforce Marketing Cloud is a complete marketing platform from Salesforce that helps you personalize every touchpoint across the customer lifecycle. It connects every department through actionable data and empowers marketers to build customer relations.
Also, the Sales Marketing Cloud is suited for all companies regardless of their tech stack size or industry.
Primary Features
Marketing Engagement: helps increase conversions via relevant engagement across multiple channels, including email, mobile, ads, and web.
Account Engagement: helps boost revenue by aligning marketing & sales around every account.
Customer Loyalty Solutions: boost profitability & loyalty by offering better engagement and personalized rewards.
Marketing Intelligence: helps improve cross-channel campaigns and spending with a single view of your marketing performance.
Personalization: enhance ROI and CLV with personalized experiences across every customer touchpoint.
Marketing AI: Optimize every step of the campaign process with trusted, purpose-built AI.
Pricing: Starts from just $25 per user per month and goes up to $3250 per organization per month.
Pros
Easy to use and intuitive user interface
Known for it’s valuable customer journey mapping, tracking & reporting features.
Helps with website personalization and running multi-channel campaigns.
Cons
Navigation can be a problem.
Can be expensive for smaller organizations.
G2 Ratings: 4.4 out of 5 stars
6.Adobe Experience Cloud
Adobe Experience Cloud is an end-to-end suite of digital marketing tools built on a platform designed for personalization at a scale.
One of the products/tools that is the direct competitor of Dynamic Yield is the Adobe Journey Optimizer. This tool helps you create real-time 1:1 campaigns, manage omnichannel customer engagement, and personalize engagement at scale.
Primary Features/tools
Adobe Target: a personalization engine and A/B testing software.
Marketo Engage: helps with B2B and B2C marketing automation.
Adobe Campaign: helps brands manage and automate marketing campaigns.
Artificial Intelligence: to understand data and get the insights to predict customer behavior & optimize customer interactions.
Pricing: You have to contact the sales team to request the pricing.
Pros:
Powerful and user-friendly tool.
A comprehensive suite of tools for a variety of applications.
Cons:
The tool is quite expensive for most users.
The analytics dashboard is complex.
Integration with other tools can be problematic.
G2 Ratings: 4.1 out of 5 stars
Let’s explore the top Dynamic Yield competitors and understand why they may be better. Make sure you carefully compare your options before making the final decision.
1.Fibr AI
Fibr AI is an AI-powered personalization platform that can help you personalize your landing pages for every campaign, trend, ad, audience, keyword, location, email, SMS, communication, and prospect.
In addition to personalizing user experiences, Fibr AI helps you create landing page variations in bulk and run infinite A/B tests for free.
Primary Features
Let’s explore the primary features of Fibr AI in detail:
Takes Landing Page Personalization to the Next Level: Fibr AI takes personalization to the next level by allowing you to personalize the landing page across every touch point, including email, SMS, WhatsApp, Meta, Google ads, TikTok ads, etc.
Also, you can personalize landing pages based on different factors such as gender, traffic source, device type, behavior, geography, UTM parameters, etc.
In a nutshell, you can personalize landing pages for every individual user and deliver a better overall customer experience, resulting in more conversions.
Easy to Use and Integrate: Fibr AI is a user-friendly personalization platform built with marketers in mind. Whether you want to create a personalized landing page or create new variations for A/B testing, you can do that without needing assistance from the IT team.
Also, Fibr AI comes with up to 90% no-code integration. This means you barely need coding expertise or developer support to integrate Fibr AI on your website. Just add the Fibr script to your website’s HTML, and you’re good to go.
Pay-as-you-go pricing: Unlike Dynamic Yield, Fibr AI is built both for small businesses and large enterprises. It follows a pay-as-you-go pricing model wherein you only pay for the features you use, making it a premium yet affordable option.
Free and Impactful Experimentation: Fibr AI has a powerful A/B testing tool that is absolutely free. You can create variations of your landing page, run and use its robust analytics to determine the best-performing variant and maximize conversions.
Impeccable Customer Support: If you’re stuck somewhere, you can refer to the support section on Fibr’s website and check out the documentation. And if you need further help, you can initiate a chat with Fibr’s chatbot for instant support.
Bulk Landing Page Variations: Fibr AI allows you to create landing page variations in bulk, which is essential for creating personalized landing pages and A/B testing.
Using Fibr AI’s visual editor, you can choose the elements you want to modify, add the variations manually or through an Excel sheet, and create as many variations as you want.AI-powered platform: Fibr AI offers you AI-powered recommendations (high-converting) when creating variations for landing page elements such as CTA text, web copy, headline copy etc. This makes the process faster and more effective.
Personalize Customer Experiences Like No One Else With Fibr AI.
Pricing: Fibr AI comes with a free trial. However, to know about the pricing, you may have to request a free quote.
G2 Ratings: 4.9 out of 5 stars
2.Optimizely
Optimizely is a digital experience platform that allows you to create 1:1 customer experiences. It also has several modules, including web and feature experimentation, which you can use to conduct in-depth A/B tests and identify the better-performing variant.
Another feature of Optimizely is Monetize, which helps deliver better shopping experiences by offering product recommendations.
Primary Features
Content Management System: allows you to create captivating websites.
Feature Experimentation: allows you to test multiple features of your product.
Web Experimentation: allows you to A/B test different website elements.
Digital Asset Management: allows you to manage all your marketing assets.
Data Platform: allows you to unify, segment, and activate your customer data in real-time
Pricing: Optimizely doesn’t have a free trial, and you have to contact the sales team to learn about the pricing.
Pros:
Offers multiple forms of experimentation techniques i.e. A/B testing, multivariate testing.
AI-driven recommendations and targeting
Behavioral targeting and segmentation
Cons:
Metrics can be tough to understand at times.
Limited OOTB Integrations
G2 Ratings:
Web experimentation: 4.2 out of 5 stars
Personalization: 0 out of 5 stars (as no ratings available)
3.Emarsys
Emarsys is a platform built for marketers that helps you launch AI-powered omnichannel engagements that drive actual results. It supports multiple channels like the web, email, digital ads, SMS, and more.
Primary Features
Advanced segmentation: segment audiences based on different factors.
User-friendly design: easy to use.
Email marketing: create and launch email marketing campaigns.
Support for multiple industries
AI marketing: allows you to use AI to personalize every customer interaction
Reporting and analytics: robust analytics powered by AI
Marketing automation: create simple, single channel or sophisticated, cross-channel campaigns.
Pricing: The pricing is available upon request.
Pros:
Easy to implement and integrate with eCommerce solutions
Allows users to target specific audiences and deliver relevant content across the desired channels.
Email marketing features are pretty robust.
Easier to use for SAP customers.
Cons:
Customer support takes too much time to deal with issues.
Learning new features can take time.
G2 Ratings: 4.3 out of 5 stars
4.Insider
Insider is an omnichannel experience and customer engagement platform powered by artificial intelligence. This tool claims to have all the features necessary to deliver data-driven customer experiences across 12+ channels (including push notifications, email, SMS, and more) for every industry and use case.
Primary Features
Recommendations: tailored experiences and recommendations at every touchpoint.
Visual Product Discovery: AI-powered recommendations for better product discovery.
Site Search: boost product discovery with AI-powered search recommendations.
A/B Testing: experiment as much as you want with cross-channel A/B testing tools.
Pre-Built Templates: 100+ pre-built templates for web and apps to launch 1:1 experiences.
Pricing: A free trial is available, and there are custom pricing plans.
Pros:
Onboarding and customer support are impeccable.
Drives real results for eCommerce brands.
Ready-to-use templates are a game changer for several users
Known for maintaining brand consistency.
Cons:
Can be a little pricey, especially for smaller organizations.
G2 Ratings: 4.8 out of 5 stars
5.Salesforce Marketing Cloud
Salesforce Marketing Cloud is a complete marketing platform from Salesforce that helps you personalize every touchpoint across the customer lifecycle. It connects every department through actionable data and empowers marketers to build customer relations.
Also, the Sales Marketing Cloud is suited for all companies regardless of their tech stack size or industry.
Primary Features
Marketing Engagement: helps increase conversions via relevant engagement across multiple channels, including email, mobile, ads, and web.
Account Engagement: helps boost revenue by aligning marketing & sales around every account.
Customer Loyalty Solutions: boost profitability & loyalty by offering better engagement and personalized rewards.
Marketing Intelligence: helps improve cross-channel campaigns and spending with a single view of your marketing performance.
Personalization: enhance ROI and CLV with personalized experiences across every customer touchpoint.
Marketing AI: Optimize every step of the campaign process with trusted, purpose-built AI.
Pricing: Starts from just $25 per user per month and goes up to $3250 per organization per month.
Pros
Easy to use and intuitive user interface
Known for it’s valuable customer journey mapping, tracking & reporting features.
Helps with website personalization and running multi-channel campaigns.
Cons
Navigation can be a problem.
Can be expensive for smaller organizations.
G2 Ratings: 4.4 out of 5 stars
6.Adobe Experience Cloud
Adobe Experience Cloud is an end-to-end suite of digital marketing tools built on a platform designed for personalization at a scale.
One of the products/tools that is the direct competitor of Dynamic Yield is the Adobe Journey Optimizer. This tool helps you create real-time 1:1 campaigns, manage omnichannel customer engagement, and personalize engagement at scale.
Primary Features/tools
Adobe Target: a personalization engine and A/B testing software.
Marketo Engage: helps with B2B and B2C marketing automation.
Adobe Campaign: helps brands manage and automate marketing campaigns.
Artificial Intelligence: to understand data and get the insights to predict customer behavior & optimize customer interactions.
Pricing: You have to contact the sales team to request the pricing.
Pros:
Powerful and user-friendly tool.
A comprehensive suite of tools for a variety of applications.
Cons:
The tool is quite expensive for most users.
The analytics dashboard is complex.
Integration with other tools can be problematic.
G2 Ratings: 4.1 out of 5 stars
Let’s explore the top Dynamic Yield competitors and understand why they may be better. Make sure you carefully compare your options before making the final decision.
1.Fibr AI
Fibr AI is an AI-powered personalization platform that can help you personalize your landing pages for every campaign, trend, ad, audience, keyword, location, email, SMS, communication, and prospect.
In addition to personalizing user experiences, Fibr AI helps you create landing page variations in bulk and run infinite A/B tests for free.
Primary Features
Let’s explore the primary features of Fibr AI in detail:
Takes Landing Page Personalization to the Next Level: Fibr AI takes personalization to the next level by allowing you to personalize the landing page across every touch point, including email, SMS, WhatsApp, Meta, Google ads, TikTok ads, etc.
Also, you can personalize landing pages based on different factors such as gender, traffic source, device type, behavior, geography, UTM parameters, etc.
In a nutshell, you can personalize landing pages for every individual user and deliver a better overall customer experience, resulting in more conversions.
Easy to Use and Integrate: Fibr AI is a user-friendly personalization platform built with marketers in mind. Whether you want to create a personalized landing page or create new variations for A/B testing, you can do that without needing assistance from the IT team.
Also, Fibr AI comes with up to 90% no-code integration. This means you barely need coding expertise or developer support to integrate Fibr AI on your website. Just add the Fibr script to your website’s HTML, and you’re good to go.
Pay-as-you-go pricing: Unlike Dynamic Yield, Fibr AI is built both for small businesses and large enterprises. It follows a pay-as-you-go pricing model wherein you only pay for the features you use, making it a premium yet affordable option.
Free and Impactful Experimentation: Fibr AI has a powerful A/B testing tool that is absolutely free. You can create variations of your landing page, run and use its robust analytics to determine the best-performing variant and maximize conversions.
Impeccable Customer Support: If you’re stuck somewhere, you can refer to the support section on Fibr’s website and check out the documentation. And if you need further help, you can initiate a chat with Fibr’s chatbot for instant support.
Bulk Landing Page Variations: Fibr AI allows you to create landing page variations in bulk, which is essential for creating personalized landing pages and A/B testing.
Using Fibr AI’s visual editor, you can choose the elements you want to modify, add the variations manually or through an Excel sheet, and create as many variations as you want.AI-powered platform: Fibr AI offers you AI-powered recommendations (high-converting) when creating variations for landing page elements such as CTA text, web copy, headline copy etc. This makes the process faster and more effective.
Personalize Customer Experiences Like No One Else With Fibr AI.
Pricing: Fibr AI comes with a free trial. However, to know about the pricing, you may have to request a free quote.
G2 Ratings: 4.9 out of 5 stars
2.Optimizely
Optimizely is a digital experience platform that allows you to create 1:1 customer experiences. It also has several modules, including web and feature experimentation, which you can use to conduct in-depth A/B tests and identify the better-performing variant.
Another feature of Optimizely is Monetize, which helps deliver better shopping experiences by offering product recommendations.
Primary Features
Content Management System: allows you to create captivating websites.
Feature Experimentation: allows you to test multiple features of your product.
Web Experimentation: allows you to A/B test different website elements.
Digital Asset Management: allows you to manage all your marketing assets.
Data Platform: allows you to unify, segment, and activate your customer data in real-time
Pricing: Optimizely doesn’t have a free trial, and you have to contact the sales team to learn about the pricing.
Pros:
Offers multiple forms of experimentation techniques i.e. A/B testing, multivariate testing.
AI-driven recommendations and targeting
Behavioral targeting and segmentation
Cons:
Metrics can be tough to understand at times.
Limited OOTB Integrations
G2 Ratings:
Web experimentation: 4.2 out of 5 stars
Personalization: 0 out of 5 stars (as no ratings available)
3.Emarsys
Emarsys is a platform built for marketers that helps you launch AI-powered omnichannel engagements that drive actual results. It supports multiple channels like the web, email, digital ads, SMS, and more.
Primary Features
Advanced segmentation: segment audiences based on different factors.
User-friendly design: easy to use.
Email marketing: create and launch email marketing campaigns.
Support for multiple industries
AI marketing: allows you to use AI to personalize every customer interaction
Reporting and analytics: robust analytics powered by AI
Marketing automation: create simple, single channel or sophisticated, cross-channel campaigns.
Pricing: The pricing is available upon request.
Pros:
Easy to implement and integrate with eCommerce solutions
Allows users to target specific audiences and deliver relevant content across the desired channels.
Email marketing features are pretty robust.
Easier to use for SAP customers.
Cons:
Customer support takes too much time to deal with issues.
Learning new features can take time.
G2 Ratings: 4.3 out of 5 stars
4.Insider
Insider is an omnichannel experience and customer engagement platform powered by artificial intelligence. This tool claims to have all the features necessary to deliver data-driven customer experiences across 12+ channels (including push notifications, email, SMS, and more) for every industry and use case.
Primary Features
Recommendations: tailored experiences and recommendations at every touchpoint.
Visual Product Discovery: AI-powered recommendations for better product discovery.
Site Search: boost product discovery with AI-powered search recommendations.
A/B Testing: experiment as much as you want with cross-channel A/B testing tools.
Pre-Built Templates: 100+ pre-built templates for web and apps to launch 1:1 experiences.
Pricing: A free trial is available, and there are custom pricing plans.
Pros:
Onboarding and customer support are impeccable.
Drives real results for eCommerce brands.
Ready-to-use templates are a game changer for several users
Known for maintaining brand consistency.
Cons:
Can be a little pricey, especially for smaller organizations.
G2 Ratings: 4.8 out of 5 stars
5.Salesforce Marketing Cloud
Salesforce Marketing Cloud is a complete marketing platform from Salesforce that helps you personalize every touchpoint across the customer lifecycle. It connects every department through actionable data and empowers marketers to build customer relations.
Also, the Sales Marketing Cloud is suited for all companies regardless of their tech stack size or industry.
Primary Features
Marketing Engagement: helps increase conversions via relevant engagement across multiple channels, including email, mobile, ads, and web.
Account Engagement: helps boost revenue by aligning marketing & sales around every account.
Customer Loyalty Solutions: boost profitability & loyalty by offering better engagement and personalized rewards.
Marketing Intelligence: helps improve cross-channel campaigns and spending with a single view of your marketing performance.
Personalization: enhance ROI and CLV with personalized experiences across every customer touchpoint.
Marketing AI: Optimize every step of the campaign process with trusted, purpose-built AI.
Pricing: Starts from just $25 per user per month and goes up to $3250 per organization per month.
Pros
Easy to use and intuitive user interface
Known for it’s valuable customer journey mapping, tracking & reporting features.
Helps with website personalization and running multi-channel campaigns.
Cons
Navigation can be a problem.
Can be expensive for smaller organizations.
G2 Ratings: 4.4 out of 5 stars
6.Adobe Experience Cloud
Adobe Experience Cloud is an end-to-end suite of digital marketing tools built on a platform designed for personalization at a scale.
One of the products/tools that is the direct competitor of Dynamic Yield is the Adobe Journey Optimizer. This tool helps you create real-time 1:1 campaigns, manage omnichannel customer engagement, and personalize engagement at scale.
Primary Features/tools
Adobe Target: a personalization engine and A/B testing software.
Marketo Engage: helps with B2B and B2C marketing automation.
Adobe Campaign: helps brands manage and automate marketing campaigns.
Artificial Intelligence: to understand data and get the insights to predict customer behavior & optimize customer interactions.
Pricing: You have to contact the sales team to request the pricing.
Pros:
Powerful and user-friendly tool.
A comprehensive suite of tools for a variety of applications.
Cons:
The tool is quite expensive for most users.
The analytics dashboard is complex.
Integration with other tools can be problematic.
G2 Ratings: 4.1 out of 5 stars
Top Dynamic Yield Competitors: A Comparision
Here’s a tabular comparison of Dynamic Yield against the top 6 competitors:
How to Choose the Best Dynamic Yield Alternative?
Answer these questions, and you’ll know how to make an informed choice:
Why do you want to switch to another personalization platform?
Is it the pricing? Lack of in-depth campaign performance reporting abilities? Or do you want a platform that allows you to personalize interactions on SMS, push notifications, or WhatsApp?
When you clearly know why you want to switch, your decision-making process becomes much easier. Why? Because you’d know exactly what features to look for.
Say you do not like Dynamic Yield’s pricing. Now, you’d obviously look for a solution that offers the same features at affordable prices.
And if you hate the fact that Dynamic Yield requires you to add custom code for running complex A/B tests, you’d look for an alternative that does not, right?
By now, you should have shortlisted a few options. Let’s move to the next question.
Which solution meets your needs the best?
When you have shortlisted a few options, it’s time to compare these aspects:
Customer Reviews: By checking customer reviews on websites like G2, Capterra, or TrustRadius, you can learn about the true experience of previous users. This is the best way to determine if the solution you’re comparing walks the talk or not.
Learning Curve and Support: While the customer reviews will tell you all, it’s still great to take a free demo and check out how easy or hard the tool is to use. If it’s too complex, you’ll have to invest time getting used to it, which is something you might want to avoid. Also, reach out to customer support to determine how prompt they are. No matter what tool you use, you will run into some issues. And a prompt customer support team can make all the difference.
Pricing: make sure to look for options that do not have a lock-in period. This way, you always have the option to switch to a better solution, should anything happen, without losing much.
Here’s a tabular comparison of Dynamic Yield against the top 6 competitors:
How to Choose the Best Dynamic Yield Alternative?
Answer these questions, and you’ll know how to make an informed choice:
Why do you want to switch to another personalization platform?
Is it the pricing? Lack of in-depth campaign performance reporting abilities? Or do you want a platform that allows you to personalize interactions on SMS, push notifications, or WhatsApp?
When you clearly know why you want to switch, your decision-making process becomes much easier. Why? Because you’d know exactly what features to look for.
Say you do not like Dynamic Yield’s pricing. Now, you’d obviously look for a solution that offers the same features at affordable prices.
And if you hate the fact that Dynamic Yield requires you to add custom code for running complex A/B tests, you’d look for an alternative that does not, right?
By now, you should have shortlisted a few options. Let’s move to the next question.
Which solution meets your needs the best?
When you have shortlisted a few options, it’s time to compare these aspects:
Customer Reviews: By checking customer reviews on websites like G2, Capterra, or TrustRadius, you can learn about the true experience of previous users. This is the best way to determine if the solution you’re comparing walks the talk or not.
Learning Curve and Support: While the customer reviews will tell you all, it’s still great to take a free demo and check out how easy or hard the tool is to use. If it’s too complex, you’ll have to invest time getting used to it, which is something you might want to avoid. Also, reach out to customer support to determine how prompt they are. No matter what tool you use, you will run into some issues. And a prompt customer support team can make all the difference.
Pricing: make sure to look for options that do not have a lock-in period. This way, you always have the option to switch to a better solution, should anything happen, without losing much.
Here’s a tabular comparison of Dynamic Yield against the top 6 competitors:
How to Choose the Best Dynamic Yield Alternative?
Answer these questions, and you’ll know how to make an informed choice:
Why do you want to switch to another personalization platform?
Is it the pricing? Lack of in-depth campaign performance reporting abilities? Or do you want a platform that allows you to personalize interactions on SMS, push notifications, or WhatsApp?
When you clearly know why you want to switch, your decision-making process becomes much easier. Why? Because you’d know exactly what features to look for.
Say you do not like Dynamic Yield’s pricing. Now, you’d obviously look for a solution that offers the same features at affordable prices.
And if you hate the fact that Dynamic Yield requires you to add custom code for running complex A/B tests, you’d look for an alternative that does not, right?
By now, you should have shortlisted a few options. Let’s move to the next question.
Which solution meets your needs the best?
When you have shortlisted a few options, it’s time to compare these aspects:
Customer Reviews: By checking customer reviews on websites like G2, Capterra, or TrustRadius, you can learn about the true experience of previous users. This is the best way to determine if the solution you’re comparing walks the talk or not.
Learning Curve and Support: While the customer reviews will tell you all, it’s still great to take a free demo and check out how easy or hard the tool is to use. If it’s too complex, you’ll have to invest time getting used to it, which is something you might want to avoid. Also, reach out to customer support to determine how prompt they are. No matter what tool you use, you will run into some issues. And a prompt customer support team can make all the difference.
Pricing: make sure to look for options that do not have a lock-in period. This way, you always have the option to switch to a better solution, should anything happen, without losing much.
Conclusion
While Dynamic Yield is a great tool, there are better alternatives with better features available at more affordable prices. You can use our simple guide to compare your options and choose the one that best meets your requirements.
FAQs
Which is the best Dynamic Yield competitor?
The answer to this question depends on your needs. If you want a better A/B testing solution along with decent landing page personalization capabilities, you can go for Fibr AI.
However, if you’re looking for features like product recommendations and visual product discovery for your eCommerce business, you may want to check out Insider.
Does McDonald's still use Dynamic Yield?
While Dynamic Yield has been acquired by Mastercard, McDonald’s still uses it. In fact, McDonald’s has Dynamic Yield’s recommendation technology integrated within digital kiosks in over 15,000 locations in Canada, Australia, and the US.
Where can I check Dynamic Yield reviews?
To check Dynamic Yield customer reviews, you can visit websites like G2 or Capterra. This will help you understand what actual users think about this personalization platform.
About the author
Meenal Chirana
Meenal Chirana, Content Marketer at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in writing, SEO and content marketing . Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.
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