jaxon lane, web dynamic, web personalization, landing page builder
jaxon lane, web dynamic, web personalization, landing page builder
jaxon lane, web dynamic, web personalization, landing page builder

CRO

Feb 23, 2024

How Jaxon Lane increased their conversions by 51%

Pritam Roy

3 mins to read

Overview


Jaxon Lane, a prominent player in the skincare industry, wanted to increase their conversions with the help of a very systematic campaign. They used the same ad, same products, offers, and targeted the same audience.

The only thing they changed were their landing pages using Fibr. 

The result?

They created more than 10 personalized landing pages for various ads, achieved a 51 % surge in their conversion, 15% reduction in cost per session, and much more.

About Jaxon Lane

Jaxon Lane, founded in 2019, is a men's skincare brand renowned for its high-quality products developed in collaboration with top dermatologists.The brand is committed to providing men with the tools they need to achieve healthy and glowing skin.

The Challenge

With active ad campaigns and on-point branding, Jaxon Lane was getting a lot of website visitors. However, visitors were adding products to the cart but not enough of them were converting.

Apart from this, they wanted a quick solution that helps them keep things systematic i.e effortlessly matching their landing pages to their ads and make them personalized for their audience.


The Fibr Solution

Fibr stepped in as a catalyst, enabling Jaxon Lane to achieve their goal of increasing conversions with remarkable ease.

Here’s how: 


  • By creating landing pages for ads automatically in seconds

Jaxon Lane unlocked the ability to create and deploy more than 10 personalized landing pages in no time, thanks to Fibr's lightning-fast approach. The platform's seamless user-experience empowered them to launch their campaigns swiftly and effortlessly, eliminating the need for extensive technical expertise.  


  • By creating personalized shopping experiences

Fibr's innovative approach to creating personalized shopping experiences, while ensuring that the process of making landing pages is as easy as possible, is what makes the platform stand out. Flyt made A/B testing super easy and scalable for the brand, resulting in 51% increase in their conversions. 


  • By matching Ad Story to landing Pages

With Fibr, Jaxon Lane could deliver a contextual shopping experience to their consumers by aligning the ad messaging with the landing page, resulting in a remarkable 90% increase in initiated checkout and 51% more conversions due to boosted relevance.

Conclusion

By leveraging Flyt's innovative platform, Jaxon Lane achieved a remarkable 51% increase in their conversions, reduced cost per session by 15% and increased checkout completion by 89% . 

The seamless user experience, lightning-fast landing page creation, and personalized shopping experiences offered by Flyt have not only streamlined their marketing efforts but also significantly improved their results. 

Ready to boost your conversions like Jaxon Lane did?


Pritam Roy

Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.