Introduction
What are dynamic landing pages?
A dynamic landing page shows its uniqueness by sporting different messages, headlines, texts, and calls to action for different viewers. The functioning of dynamic landing pages depends on the viewer's keyword search and their location.
Here’s an example:
Let's say one user searches "cold email marketing for large brands." In this case, he'll see a dynamically generated landing page with this term as the headline. On the other hand, if one user decides to search "Best Ways of email marketing, " it'll lead to the same landing page, but the headline will change accordingly.
Thus, dynamic landing pages make your marketing campaigns smarter, reducing your workload by manifolds without affecting your communication vitality.
Doesn't it seem like a smart initiative? When you have a dynamic landing page supporting your ad campaign, your workload cuts down to half!
Confused at making this smart move?
That's where Fibr steps in. We hold the expertise to make dynamic landing pages, and we'll help your ad campaigns reach the right audience with increased relevance.
Advantages of having dynamic landing pages for PPC
Your perception will increase clarity if you know the advantages of dynamic landing pages. Dynamic landing pages have certain relevance that makes them need to appear above the regular notch. So, it's time you understand how using dynamic landing pages can make you stand out among the rest of your competitors;
Enhanced conversion rates
Why have an ad campaign if it doesn't convert viewers into customers?
That's what a dynamic landing page does for you! Hubspot came up with an eye-opening report as to how specific and customer-targeted call-to-action proves to be 202% more efficient than a normal and generic Call-to-action.
Where can this be possible without a hunch?
That's right! A personalized dynamic landing page!
Further, Ecoconsultancy revealed that 93% of businesses secured better conversion rates with a personalized dynamic landing page.
Engages your users more than usual
When you're having a dynamic landing page at your disposal, chances are that your website users will engage more with your product and content. Evergage revealed through their intricate study that a personalized landing page ranked more engagement for 88% of the marketers than generic ones. Another "The 2017 State of Personalization Report" revealed that 44% of the customers projected themselves to be repeat purchases owing to a personalized experience.
Who would want to let go of such an amazing opportunity?
Customer Satisfaction shoots through the roof!
Find your customers ending their purchases with more satisfaction owing to the personalized experience you're offering them! A report by Infosys stated that 74% of the website customers left the probable websites infuriated because of lacking personalization. On the contrary, Accenture presented the other side of the coin, with 91% of consumers feeling more connected with websites sporting dynamic landing pages with offers and recommendations.
You'll ace email marketing
You can't ignore the relevance of email marketing in your portfolio of marketing techniques! With personalized promotional emails on the forte, studies stated to receive 41% higher unique click rates along with 29% higher unique open rates. A dynamic landing page could be the best way to find your well-articulated personalized email reach its destination!
Watch your return on investment shoot above 122% with the right strategy in place! That's what Fibr will do for you!
Your content passes the test!
We know how much effort you put into crafting each piece of your content!
It's time that you allow your content to gain relevance among the consumer population! With well-crafted content on your dynamic landing page, customers will come flooding with increased acceptance for your product and services.
Understanding customer behavior
When you're having a dynamic landing page representing your product and marketing prowess, that's your leverage to understand your target population's behaviour! Here, you'll have to consider the fact that there is a 37% increase in add-to-cart rates. Mckinsey substantiated the fact by stating such marketers achieved 85% greater growth than their competitors, along with 25% more profit in the gross margin.
Certain practices to make your dynamic landing page better
Worried as to how you're going to make your dynamic landing page is going to make your day better?
Well, with Fibr at the helm, there's not a prick to worry about. Nevertheless, there are certain basic aspects you must have in mind to better your dynamic landing page.
Make the design appealing
Remember people say the first impression is the most important one?
Well, take that very seriously when it comes to designing your dynamic landing page. You have to give your webpage design an appealing note that would make the viewers look at it attentively. Once you succeed in attracting their attention to your website and its details, chances are that they'll start going through your marketing genius.
While delving deep into perfecting it, don't forget the mobile users!
With more mobile users added daily, optimizing your dynamic landing page for the small rectangular screen can be a game-changer!
Keep a balance with the keywords
Yes, keywords are important for your dynamic landing pages, but only in the right portion. Often, content marketers excessively focus on increasing the keyword, which makes them overdo keyword insertion, thereby making the content lose visitors. Here, you'll have to narrow your focus to dynamic keyword insertion. An optimized dynamic landing page characterized by proper keyword insertion will rank its effectiveness by manifolds.
Run tests on your dynamic landing page
You know the benefits of having a dynamic landing page, where the tweak happens by itself according to the customer's location and preferences. Here, you can choose to run offers, coupons, or discount vouchers that would suit the concerned customer of a particular location. This gives you a better chance to convert a lead into a dedicated customer.
Final Thoughts
With all these up your sleeve, you're going to ace your marketing campaigns. Nevertheless, such aspects can often be difficult to wrap up, considering the diverse aspects of marketing that need to be covered.
That's where we come into the picture!
We ensure that your dynamic landing page easily fulfills web personalization. With the hindrances removed, you'll witness your business easily outperforming your competitors.
Knowing the importance of dynamic landing pages is necessary. Otherwise, you'll remain stuck working longer hours creating multiple landing pages, which you will greatly despise!
Relieve yourself of the burden as it's time to hunt for the better!
About the author
Meenal Chirana
Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.
