contextual advertising, website personalization, web optimization
contextual advertising, website personalization, web optimization
contextual advertising, website personalization, web optimization

Contextualization

Feb 11, 2024

Transform Clicks into Customers with Contextual Advertising

Ankur Goyal

4 mins to read

Introduction

What is the one thing you should never forget on New Year's Eve? I bet your brain is running to food, clothes, and the venue for the party yada yada yada. Let me pause you for a moment. 


You might have missed the most important thing – New Year's resolutions! 


No matter how big or small, resolution is a necessary evil for any new year party. They give you hope, but they also push you out of your comfort zone.  One of the most popular new year resolutions is better health.


One of the most popular resolutions is improving health. Depending on individuals it includes things like exercising, trying healthy recipes, or picking up a new hobby.


So, where do you usually go for assistance with your New Year's resolutions? Well, the answer is pretty simple – the internet, of course!


Imagine you want to find the best hiking routines near your location. You start searching online and find a ton of information that might overwhelm you a bit (oops!). 


As you keep scrolling, you might notice ads for hiking shoes popping up on the same page. Grab your card and get them! It's amazing how these ads can motivate you even more to go out and achieve your New Year's resolution.


Wait a minute, did the internet somehow read your mind? How is it helping you stay on track? 


Well, this is the extra push you get when you come across contextual advertising.


What is Contextual Advertising?

Contextual advertising is a sort of targeted advertising in which ads are displayed based on the subject matter of the webpage that the user is currently viewing. 


For example, when reading an article about cars, a user can come across an advertisement for a car dealership. Contextual advertising assumes that people are more likely to be interested in ads related to the content they are presently seeing and click on them. 


Contextual advertising can provide a number of benefits, including increased ad relevancy, improved user experience, and lower advertising costs. 


Contextual advertising can also be applied in a variety of ways, including matching adverts to web pages based on keywords, subjects, or categories.


Let’s look at some stats (because numbers don’t lie)

  • Contextual ads receive 50% more clicks than non-contextual ads. 


  • Along with that, Contextual advertisements convert at 30% higher rates than non-contextual ads.

It’s time to SPICE IT UP!

The concept of contextual advertisement has been around for some time and many companies have already invested a big chunk of money into them. Global spending on contextual advertising in 2023 was estimated at $227.38 billion, and if we look forward, 42% of brands are planning to amplify their investments in contextual advertising. 


That means you already have a lot of competition, if you too are looking to place a contextual ad. How can you be different?


Teamwork makes the dream work - Combine your contextual advertisement with Dynamic Landing Pages. 


Sounds Fancy? It looks fancy too!


Dynamic landing pages are web pages that provide different messages to users depending on their device type, location, search query, and browsing history. A dynamic landing page, for example, can have its headline display "email marketing software for small business" if a visitor types in that phrase. But if someone searches for "email marketing tool" again, the second visitor will get the exact same landing page; the headline will just reflect the new keyword. 


Rather than having various pages based on location (you must have noticed websites for same products having different domains such as Australia (com.au), China (com.cn), Greece (com.gr), Israel (co.il), India (co.in), Japan (co.jp) etc.) you can have it all in one place, with the help of landing page contextualization!


Using dynamic landing pages, you can personalize your content and messaging for each individual user, increasing the relevance and engagement of your website. This can lead to improved user experiences, lower bounce rates, and higher conversion rates.


There are two advantages when you combine contextual targeting advertising with dynamic landing pages. It helps you not only connect with your target audience but also makes it possible for you to use one landing page that works for visitors from different locations.


Let's break it down with a simple contextual advertising example:


I am an owner of a luxury footwear brand (a dream come true) and I target my audience by using contextual ads and building dynamic landing pages. Suppose there's an online news article about the Olympics, and my ads are displayed there. 


Imagine now that two readers, one from Sweden and the other from the Maldives (I know this is a bit of an exaggeration, but stick with me because it isn’t far from reality…). They will see different ads depending on where they are because I have opted for contextual ads.


One viewer from Sweden might spot an advertisement for stylish boots, while another from the Maldives could see one for expensive anti-slip slippers! When either viewer clicks on the advertisement, they will arrive at the same page but will receive advertisements that are customized for their interests.


Voilà!

Conclusion

With the Dream Team (Contextual advertising + dynamic landing pages) all your budget for your advertising will be spent in the right way. You can use various contextual ads platforms, be it Google Ads or Facebook. Every platform has its advantages and drawbacks.


Choose the ones which suit your business model the best! Making informed decisions will help you maximize the performance of your contextual advertising campaign and increase the profits of your company.


If you want to go ahead and level up your advertising but aren’t sure how to go about it, try Fibr. It is an intelligent AI-powered tool which will help you to personalize your web presence. (Yup no need to scratch your brain in order to write a lengthy code or anything). 


Book a Demo and see your advertisements hooking your customers which will help you GROW, Isn’t that the endgame?

Ankur Goyal

Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.