Introduction
What is Contextual Advertising?
Contextual advertising is a sort of targeted advertising in which ads are displayed based on the subject matter of the webpage that the user is currently viewing.
For example, when reading an article about cars, a user can come across an advertisement for a car dealership. Contextual advertising assumes that people are more likely to be interested in ads related to the content they are presently seeing and click on them.
Contextual advertising can provide a number of benefits, including increased ad relevancy, improved user experience, and lower advertising costs.
Contextual advertising can also be applied in a variety of ways, including matching adverts to web pages based on keywords, subjects, or categories.
Let’s look at some stats (because numbers don’t lie)
Contextual ads receive 50% more clicks than non-contextual ads.
Along with that, Contextual advertisements convert at 30% higher rates than non-contextual ads.
It’s time to SPICE IT UP!
The concept of contextual advertisement has been around for some time and many companies have already invested a big chunk of money into them. Global spending on contextual advertising in 2023 was estimated at $227.38 billion, and if we look forward, 42% of brands are planning to amplify their investments in contextual advertising.
That means you already have a lot of competition, if you too are looking to place a contextual ad. How can you be different?
Teamwork makes the dream work - Combine your contextual advertisement with Dynamic Landing Pages.
Sounds Fancy? It looks fancy too!
Dynamic landing pages are web pages that provide different messages to users depending on their device type, location, search query, and browsing history. A dynamic landing page, for example, can have its headline display "email marketing software for small business" if a visitor types in that phrase. But if someone searches for "email marketing tool" again, the second visitor will get the exact same landing page; the headline will just reflect the new keyword.
Rather than having various pages based on location (you must have noticed websites for same products having different domains such as Australia (com.au), China (com.cn), Greece (com.gr), Israel (co.il), India (co.in), Japan (co.jp) etc.) you can have it all in one place, with the help of landing page contextualization!
Using dynamic landing pages, you can personalize your content and messaging for each individual user, increasing the relevance and engagement of your website. This can lead to improved user experiences, lower bounce rates, and higher conversion rates
There are two advantages when you combine contextual targeting advertising with dynamic landing pages. It helps you not only connect with your target audience but also makes it possible for you to use one landing page that works for visitors from different locations.
Let's break it down with a simple contextual advertising example:
I am an owner of a luxury footwear brand (a dream come true) and I target my audience by using contextual ads and building dynamic landing pages. Suppose there's an online news article about the Olympics, and my ads are displayed there.
Imagine now that two readers, one from Sweden and the other from the Maldives (I know this is a bit of an exaggeration, but stick with me because it isn’t far from reality…). They will see different ads depending on where they are because I have opted for contextual ads.
One viewer from Sweden might spot an advertisement for stylish boots, while another from the Maldives could see one for expensive anti-slip slippers! When either viewer clicks on the advertisement, they will arrive at the same page but will receive advertisements that are customized for their interests.
Voilà!
Conclusion
With the Dream Team (Contextual advertising + dynamic landing pages) all your budget for your advertising will be spent in the right way. You can use various contextual ads platforms, be it Google Ads or Facebook. Every platform has its advantages and drawbacks.
Choose the ones which suit your business model the best! Making informed decisions will help you maximize the performance of your contextual advertising campaign and increase the profits of your company.
If you want to go ahead and level up your advertising but aren’t sure how to go about it, try Fibr. It is an intelligent AI-powered tool which will help you to personalize your web presence. (Yup no need to scratch your brain in order to write a lengthy code or anything).
Book a Demo and see your advertisements hooking your customers which will help you GROW, Isn’t that the endgame?
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
